Senior Marketing Manager

Forum Brands brings families together, one brand at a time. We build and operate exceptional brands with exceptional products in the Family and Health & Wellness categories. We are a bold, creative, and diverse team of operators, investors, and technologists.

NOTE: This role is based in NYC. Forum Brands operates a flexible, hybrid office policy in which employees are expected to be in-person at least three days per week.

We’re hiring a Senior Marketing Manager to join our team in NYC! In this role, you’ll support performance marketing efforts across paid search, paid social, and omnichannel campaigns for our growing Health & Wellness portfolio. As a key operator of marketing efficiency and growth, you’ll develop and execute innovative digital media strategies that scale brand impact and deliver measurable results. Reporting to the Director of Performance Marketing, this role is an exciting opportunity to shape the future of our DTC brands.

What you'll do:

• Manage hands-on execution of paid search, paid social, and omnichannel campaigns, with an emphasis on paid search strategies
• Lead campaign strategy & thought leadership of omnichannel DTC paid media investment
• Guide paid media testing, keyword optimization, and competitor research to enhance performance
• Plan and manage budgets effectively, ensuring optimal allocation of resources to maximize results
• Collaborate with cross-functional teams to analyze campaign effectiveness and assess financial impacts
• Clearly communicate campaign goals, initiatives, and priorities to align and scale team efforts toward key objectives
  
  
  
  
  

Requirements

• 5-7 years of performance marketing experience, with deep expertise in paid search, paid social, and a strong focus on DTC, CPG, and/or health & wellness sectors
• Proven ability to deliver top-line results by driving paid traffic, improving SEO, and elevating brand awareness
• Exceptional analytical skills, with the ability to interpret large datasets and make data-driven decisions
  
  
  
  
  

Benefits

• Flexible PTO
• Medical, dental and vision coverage
• 401K match
• Paid Family Leave
• Life Insurance
• Short & Long Term Disability
• Professional development stipend
• Pet insurance discounts
• Commuter benefits
• Flexible hybrid work schedule
• Fully stocked kitchen (snacks, beverages and more!)
  
  
  
  
  

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

As an equal opportunity employer, all aspects of employment with Forum Brands Holdings Inc. including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Forum Brands, Inc. does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

• bonus and equity