Regional Marketing Director

Description & Requirements

The Regional Marketing Director will collaborate and work closely with the Regional Managing Partner, Managing Partners, Chief Practice and Innovation Officer, Chief Marketing Officer, Chief Brand Officer, Director of Business Development, industry leaders, marketing & business development team members, and office marketers to develop and implement top strategic growth opportunities. This individual will be responsible for directing all marketing efforts and team members within their region and leading various aspects of marketing, including marketing campaigns and strategies, target lists, growing name and consistent national brand recognition, event strategies, social media, advertising, trade association and publications, project management, media relations, market and competition analysis, internal communication, new market penetration, and more. This leader must be able to collaborate, coach teams, think critically, and develop/drive strategy to align with firm Industry Strategic Plans (ISPs) and growth initiates.

How You Will Contribute

• Collaborates & communicates with individuals throughout the organization to ensure great teamwork, accountability, and execution of firm strategies
  
  
• Possesses impeccable leadership skills & hires, coaches, manages, & develops regional marketing team members to execute effective growth strategies
  
  
• Ability to proactively create & execute strategic growth initiatives for their regional markets, e.g., National Industry Strategic Plans, etc. Demonstrates a high-level understanding of top firm growth opportunities, resources, processes, initiatives, & services for marketing & business development opportunities. Implements & holds individuals accountable to driving growth
  
  
• Has deep understanding of firm processes & business model & always strives to keep the bigger picture top-of-mind
  
  
• Directs pipeline management & target acquisitions, strategies, & tactics to win new work & large opportunity support in their regions
  
  
• Takes broad concepts & strategy & thinks critically on how to execute on these concepts
  
  
• Understands, educates others, & creates opportunities to leverage thought leadership activities including speaking opportunities, social media, articles, webinars, & videos for business development efforts
  
  
• Directs relationships, attends, evaluates, & coordinates association & conference activities including memberships, logistics, sponsorships, special events, thought leadership opportunities, & post-event/conference business development efforts
  
  
• Oversees & generates ideas for Forvis Mazars hosted events including primary goals & objectives, location, target audience, session details, invitations, & post-event follow up.
  
  
• Identifies target markets & prospects, implements action to best capitalize on the opportunity, and ensures they are included in Forvis Mazars systems
  
  
• Collaborates with industry professionals on market & competition analysis, strategies to capitalize on the information, & project management
  
  
• Anticipates opportunities by thinking from the client's perspective; educates others on best practices in marketing, advertising, & adhering to Forvis Mazars' marketing philosophy
  
  
• Master social media outlets, strategies, training resources, & activity, & proactively develops strategies for others in their region
  
  
• Demonstrates the ability to identify & capitalize on prospect & client cross-serving opportunities
  
  
• Supports new markets (M&A) to ensure implementation of comprehensive growth/branding plan
  
  
  
  

We are looking for people who have Forward Vision and:

• Servant leader with positive, team-focused perspective
  
  
• Ability to see the big picture & how the resources under their leadership best fit
  
  
• Critical thinking skills: ability to think through issues & develop responses
  
  
• Proactive & strategic in their thoughts & actions
  
  
• Proven leadership & business development success
  
  
• Effective hiring, team management, coaching, & accountability experience
  
  
• Excellent verbal & written communication skills
  
  
• Ability to effectively convey information to others
  
  
• Strong project & time management skills
  
  
• Industry knowledge
  
  
• Confidence, passion, organization, innovation, responsive, & problem-solving skills
  
  
  
  

Minimum Qualifications

• Bachelor's Degree
  
  
• 15 years or more of experience in related field
  
  
• CRM experience
  
  
• Excellent computer & software skills, including experience with Excel
  
  
• Experience directing successful, modern integrated marketing campaigns
  
  
  
  

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New York City Pay Transparency

Pursuant to the pay transparency laws of New York State and other local ordinances within the state including (but not limited to) New York City, the salary range displayed is for the New York markets. The salary for this role will be based on the experience, education, and skill set of the individual for the position. Total compensation and benefits consist of salary, group health plan benefits, 401(K), profit-sharing contributions, flexible time off, and parental leave. Forvis Mazars reserves the right to make changes to the salary range based on business needs.

New York Salary Range

NY Minimum Salary (USD)

$ 149,000

NY Maximum Salary (USD)

$ 310,000

Illinois Wage Transparency

Pursuant to Illinois' Equal Pay Act, the salary range displayed is for the Illinois market. The salary for this role will be based on the experience, education, and skill set of the individual for the position. Non-exempt/hourly positions will be eligible for time and half pay for employees that work over 40 hours in a workweek. Benefits are eligibility-based and could include group health plan benefits, 401(K), bonuses, profit-sharing contributions, flexible time off, and parental leave. For more information on benefits, please visit https://resourcecenter.forvismazars.us/. Forvis Mazars reserves the right to make changes to the salary range based on business needs.

IL Minimum Salary (USD)

$ 135000

IL Maximum Salary (USD)

$ 281000