Manager, Marketing Job at Forward Air in Dallas

Position : Manager, Marketing

Job Description :

The Marketing Manager will play a critical role in shaping and executing B2B marketing strategies aimed at elevating brand awareness, driving customer engagement, and strengthening market positioning, all while ensuring alignment with broader business objectives. This individual will collaborate with cross-functional teams, including Demand Generation and Sales, to execute impactful marketing initiatives. They will also oversee digital marketing strategies, including content development and social media management, to deliver an engaging brand experience. A balance of analytical thinking and creative problem-solving will be key in fostering collaboration and achieving marketing goals across the organization.

Core Responsibilities & Duties :

Develop and lead B2B marketing strategies to elevate brand awareness, drive customer engagement, and strengthen market positioning, ensuring alignment with overall business goals

Collaborate with the team to align on strategies and ensure seamless execution of lead generation initiatives, optimizing workflows and lead scoring

Manage social media channels, ensuring consistent brand messaging, audience engagement, and performance optimization across platforms

Develop and optimize digital assets (landing pages, ads, blogs, and other web content) to enhance user experience and maximize lead capture

Oversee the planning and execution of trade shows, webinars, and events, ensuring alignment with lead generation goals and brand initiatives

Ensure brand consistency across all channels and assist in creating marketing collateral and tools for internal and external use

Analyze marketing performance, delivering actionable insights to optimize strategies and improve ROI

Perform other duties as assigned

Qualifications :

Degree in Business, marketing or related degree

Experience building complex marketing programs and reporting on the results

Statistical knowledge for analyzing data and problem-solving

Must understand balance sheets, income statements and cash flows

Ability to establish quality relations with all levels of personnel

Must be able to work individually / collaboratively and handle self-driven projects efficiently

Excellent interpersonal skills, exuding professionalism, and courteousness

Effective in project planning, time management, organization, and prioritization

Skills :

The ideal candidate will possess a “can do” attitude with a “will do” work ethic

Must be innovative, confident, and energetic

Detail oriented; practices good judgment in decision making

Ability to communicate effectively verbally and in writing

Knowledge of professional social media platforms

Self-motivated; ability to operate under solid pressure and meet tight deadlines

Expert capabilities in programs including but not limited to : Excel, PowerPoint, Access, Salesforce

Forward Air is an Equal Opportunity employer.

About Us

Since 1990, Forward Air has been a leading provider of ground transportation and related logistics services to the North American air freight and expedited LTL market. We offer surface shipping on an accelerated “time-definite” basis, delivering cargo at a specific time, but under less time-sensitive situations – supplying you with a cost effective, reliable alternative to air transportation. We work with companies of all sizes to develop tangible advantages and build the best products to meet your specific needs. Forward Air presents to the wholesale transportation community (logistics companies, freight forwarders, integrated air cargo carriers, passenger / cargo airlines, and non-traditional shippers), a single-source provider that can deliver more supply chain services and a superior menu of choices. Throughout the years we have added supplementary lines to our linehaul service, such as full truckload operations (Truckload Services), final-mile coverage (Complete® Cartage), and an Airline Logistics program, and we will continue to expand our services to meet the changing needs and growth of our customer base.

Forward Air is structured to optimize both savings and service to our customers. Direct partnerships with owner-operators and other surface transportation providers, enable us to remain cost-competitive. The Forward Air network is designed with over 90 facilities located at or near major U.S. and Canadian airports, 12 regional sort centers and over 300 beyond points (secondary airports provided through our Complete Cartage service), creating one of the most comprehensive linehaul networks in the industry.

Ranked 3rd in Newsweeks 2022 "Americas Most Trustworthy Companies () " publication

About the Team