Website Administrator

A website manager oversees the day-to-day maintenance and administration of an organization's website. They perform a range of IT, marketing and website development tasks to ensure organizations have functional websites that represent them well and users can navigate easily. They often respond to security issues and troubleshoot and resolve a variety of website performance issues. Website managers ensure the website has accurate and current domain and hosting information to prevent potential downtimes.Website managers are responsible for managing all aspects of a website. For example, they may manage blog posts, guest articles, images, reviews, videos and webpages. They may assist with creating new content for the website or auditing its existing content to identify areas of improvement. Similarly, website managers often help with search engine optimization (SEO) efforts to promote the website's presence and increase web traffic.

Align the website with the organization's brand, strategy and standards

Audit content and remove duplicate information

Assist with social media campaigns and other marketing efforts

Complete tests to ensure website efficiency and quality

Create strategies to improve website traffic

Develop website content to support organizational goals and strategies

Ensure the website complies with the appropriate laws and regulations

Evaluate competitors' websites

Follow industry best practices

Identify ways to improve website user experience

Implement security measures to protect websites

Keep the website's domain and hosting registration current

Manage pay-per-click and search engine optimization campaigns

Monitor for website security breaches and respond to them as needed

Plan, create, implement, manage, monitor and update websites for organizations

Produce sitemaps that represent and visualize the website's structure and functions

Reply to, troubleshoot and resolve website issues