What are the responsibilities and job description for the Head of Performance Marketing position at Founders First Capital Partners?
Head of Performance Marketing
Founders First Capital Partners
San Diego based; Hybrid in office Tuesday - Thursday
About Founders First Capital Partners
Founders First Capital Partners provides funding and advisory services to B2B and B2G service-based companies run or owned by diverse leaders such as women, people of color, veterans, LGBTQ , and those located or serving in low and moderate-income areas. Despite the economic downturn, Founders First is a fast-growing, exciting business with an important mission : to provide opportunity and growth acceleration to companies led by founders from groups who have been routinely and structurally underserved for mentoring and financing. Founders First’s relationships with large financial institutions like the JP Morgan Chase, Kauffman Foundation, and Rockefeller Foundation contribute to its success.
Company Core Values
- Diversity, Equity and Inclusion
- Accountability
- Integrity
- Empathy
- Authenticity
Background and Requirements for Success
We’re looking for a Head of Performance Marketing to lead our marketing team focused on B2B and B2G Lead Generation. Reporting to the Senior Head of Investment Operations, this position manages an in-house team of four (Lifecycle Marketing Manager, Partner Coordinator, Content Specialist and Marketing Manager), and all external agencies involved with digital marketing execution and content development. We’re looking for a data-driven and efficient leader skilled at building and motivating teams, but can also ‘do’ the work and won’t just delegate. This is a roll-up-your-sleeves, entrepreneurial organization top-to-bottom requiring vision and execution abilities including campaign execution, pipeline management, reporting / analytics and budget management. Ideally the candidate will have prior domain expertise in a digital channel, preferably email / 1 : 1, PPC channels and / or SEO. The candidate must be well-versed in full funnel B2B lead generation capture and nurture, with strong instincts and experience in content development to execute well in these channels. This role interacts with a broad group of stakeholders, including business development, credit / lending team and programs, as well as external partners including agencies, borrowers and partners. This role requires a data-driven, proactive, goal-oriented individual with excellent communication skills, who is passionate about entrepreneurship and making a meaningful impact on diverse founders' lives. The qualified candidate for this role must reside in San Diego, CA county.
Duties and Responsibilities
Successful Candidates Will Possess
Requirements
1. Bachelor’s Degree required, MBA preferred
2. 10 years of experience in B2B marketing, with a focus on demand generation and campaign management using the CRM and Marketing Automation systems. Experience with HubSpot and Salesforce preferred.
3. Experience in financial services or lending space preferred, coupled with deep understanding of SMBs
4. Experience selling products or services to small businesses.
5. 5 years of experience Google Analytics, Google Search Console
6. Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly
7. Excellent project management and organization skills
8. Experience in managing marketing teams, agencies and third-party contractors
9. Familiarity with inbound and outbound contact management, strategies, best practices and tools.
10. Proficient with Microsoft Office Suite (Word, PowerPoint, Excel)
Compensation
170,000 annual base salary, eligible for bonus and $3K signing bonus
Benefits
Salary : $170,000