What are the responsibilities and job description for the Senior Manager, Brand position at Four Roses Distillery?
The SENIOR BRAND MANAGER leads the commercial integration of brand, portfolio and field marketing plans at the national and market level. This role serves as the key conduit between the field marketing and national brand teams and drives alignment, communication and evaluation of brand initiatives and performance within the U.S. The Senior Brand Manager reports directly to the Brand Director. This position conducts job duties in a manner that demonstrates a strong food safety culture which ensures the safety and quality of our products.
Summary / Objective
The Senior Brand Manager serves as the critical link between brand, field marketing and commercial teams for routine communications, commercial solutions, issue resolution, and pursuit of new opportunities including innovation launches. Acts as the conduit between brand, field marketing and sales operations teams, enabling effective local initiatives that grow the brands while focusing on the core national brand strategies and objectives. This role is a key communication link from field marketers on consumer and competitive intelligence, local program effectiveness, and ideas / input to brand strategies and programs. Additionally, this role leads overall innovation and SKU management for both core and special SKUs to ensure product efficiently and effectively gets to market to drive value.
Essential Functions Time Allocations
Major Responsibilities 90%
Brand Strategy and Development
- Works in conjunction with the Brand Director; Senior Sales Manager and Sales Director to develop and execute the company brand strategy by enhancing the brand market position, building competitive advantage and fuel momentum for continued business growth through leveraging market trends and data to identify opportunities.
- Drives initiatives from ideation to launch readiness in collaboration with cross-functional partners.
- Serves as an active member of the brand team, partnering with brand leaders to develop and support strategies and plans that grow share and outperform the competition. Provides ideas that reflect field insights and perspective and ultimately drive brand value.
- Acts as the "voice of the field" on the brand team to ensure brand strategies and plans are appropriate and relevant to the marketplace.
- Acts as the "voice of the brand" to the field teams to ensure plans and initiatives are consistent with brand strategies and brand equity both short and long term.
- Partners with the brand team on brand plan development to ensure consistency with the localization and go-to-market strategy for the brand portfolio.
- Identify and advise on areas of risk and opportunities and assist in developing a project risk mitigation / opportunity plan.
- Drives performance KPIs, analyzes and delivers reports to Brand Director and senior leadership.
Sales Leadership and Collaboration
Communication and Planning
SKU and Operations Management
Private Barrel Program Experience
Events / Sponsorships and Brand Education
Minor Responsibilities 10%
Creating Shared Value (CSV) Committee
Kentucky Distillers Association (KDA) Marketing Committee
Other Job Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
Competencies Required
Education and Experience - Required
Preferred Education and Experience
Job Related Information
Supervisory Responsibility
The Senior Brand Manager has direct supervisor responsibilities and will coach and mentor some Marketing team members.
Work Environment
While performing the duties of this job, will work primarily in a climate-controlled environment with minimal safety / health hazard potential. Sedentary, sitting, walking, occasional lifting (overhead, waist level) from floor, bending, frequent near vision use for reading and computer use; frequent stressful conditions (cardiovascular). Could be exposed to infrequent fumes or airborne particles, moving mechanical parts and vibration as could be expected in any OSHA compliant operation and may be occasionally exposed to a variety of extreme conditions in the distillery / warehouse / bottling environment.
Travel
Travel will be required between Kentucky locations and various markets; 35%-50% travel required. Travel will be required to other sites, cities, or countries to learn more about specific or general operations, equipment, or methods.
Physical Demands
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. While performing the duties of this job, the team member is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing stairs, as the job requires. The team member must work as team member in comparable work and actions. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
