What are the responsibilities and job description for the Digital Marketing Manager position at Four Seasons Hotels Limited?
About Four Seasons : Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.About the location : A modern oasis in the city's most exciting location. At the epicentre of San Francisco stands the city's iconic hotel, where business ideas emerge, loved ones connect and life's most important celebrations happen. When you're not shopping at Union Square, enjoying the city's diverse culinary scene or exploring one of the Bay Area's top attractions, unwind in our newly renovated guest rooms, designed to represent the natural beauty of San Francisco's fog, redwood trees and ocean.Four Seasons Hotel San Francisco overlooks Yerba Buena Gardens and is located just steps away from the City's Financial District, Union Square shopping, the Moscone Convention Center, the Museum of Modern Art, and the Contemporary Jewish Museum, amid the city's finest cultural and dining venues.We are actively searching for a personable and creative leader to become Digital Marketing Manager at Four Seasons Hotel San Francisco!The Role - OverviewIn collaboration with the Commercial Director, the Digital Marketing Manager will play an integral role in the development and execution of the hotels annual marketing plan comprised of public relations, social media, and marketing communications strategies that support the Hotel's business objectives.Increased awareness and visibility of the Hotel, Private Residences, Food and Beverage outlets, and employee stories are primary to role in driving traffic and revenues.Essential FunctionsDigital MarketingOversee the Hotel's digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms. Design and implement innovative programs and campaigns that increase awareness of the Hotel, its offerings and dynamic team. Ensure such programs align with Brand DNA and standards as well as active marketing plans and budgets, while refining programs to capitalize on opportunitiesActively co-manage FS proprietary websites, ensuring alignment with the Hotel's positioning and business objectives and creative storytellingEnsure up-to-date information on partner and third-party websitesPlays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responsesSupport additional digital marketing activities as needed such as SEO / SEM, PPC, digital advertising)Assists Commercial Director with SEO, digital marketing, PPC and e-commerce (as needed) to ensure messaging and creative is aligned across all activitiesTrack ROI and present monthly results of digital marketing effortsSocial MediaManage social media platforms, including curating and creating relevant and engaging content, telling a story consistent with our Hotel and Four Seasons Brand DNA and standardsLeverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communicationPursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated ContentWork closely with each department at the Hotel to identify and produce social media content opportunities and have presence at relative Hotel eventsMonitor social media conversations relevant to industry, luxury and local marketCoordination of Hotel's participation in Four Seasons global social media campaignsPublic RelationsWork with Commercial Director and third party agency (JPR)on the creation of new and extraordinary experiences, local partnerships, media communications, maintaining media relationships, and media visits / interviewsMaintain image library and Press Room to ensure the best representation of ResortAttend Brand PR meetings and eventsManage the design and / or coordination of hotel promotions and collateralManage the production and coordination of photo and video shootsManage identifying and executing local event participation and activations that reach our local neighborhood surrounding communitiesManage PR related tracking and reports and assist with highlight presentationsAdditional FunctionsComply with Four Seasons standards for sales and marketing, while working collaboratively with co-workers and planning committeeComply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPactBe a brand ambassador for Four Seasons Hotel San Francisco, both on and off propertyDESIRED KNOWLEDGE AND SKILLSEducation and ExperienceCollege graduateMinimum of three years of experience in social media, digital marketing, public relations and related industries, preferably within hospitality preferredDesired Skills and AbilitiesExcellent writing, presentation and communications skills, with a strong sense of quality and a creative mind setPhotography skills and an eye for aestheticAttention to detail and organizationMedia relations experienceDemonstrated knowledge of mobile, emerging and social media applicationsKnowledge of production methods in graphic arts and collateralAbility to multi-task effectively, managing multiple projects while being cognizant of deadlines and prioritiesAbility to manage third-party agencies, partners, and vendorsComputer savvy with Microsoft Office and various design programsWhat to Expect : Salary Range : $70K to $75KMarket-leading pay and benefits (Medical, Dental, Vision and Retirement Savings Plan)401(k) Retirement PlanComplimentary Accommodation at other Four Seasons Hotels and ResortsComplimentary Employee MealsBe yourself and become a member of a work family that cares about you and invests in your developmentMaster your craft here and abroad! Seasonal "Task Force" opportunities are availableEmployee engagement at all levels, where your thoughts and ideas are not only heard but actionedPaid holidays, vacation, and sick daysCulinary, retail and wellness experiences at special rates... and so much more!If you are interested in applying for this position, please click on the APPLY button, attach your resume and cover letter in Word and / or PDF format.To learn more about Four Seasons Hotel San Francisco : http : / / www.fourseasons.com / sanfrancisco / .If you are a qualified individual with a disability or disabled veteran and need a reasonable accommodation to use or access our online system, please contact the People and Culture Department at 415-633-3465.Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https : / / eeoc.gov / sites / default / files / migrated_files / employers / poster_screen_reader_optimized.pdf
Salary : $70,000 - $75,000
