What are the responsibilities and job description for the Director of Public Relations & Communications position at Four Seasons Hotels Limited?
About Four Seasons :
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location :
The city's newest skyscraper located in the heart of the back bay. A cutting-edge 61-storey skyscraper in the heart of Back Bay, Four Seasons Hotel One Dalton Street, Boston is vibrant, modern and stylish. Stay with us to experience a new kind of urban chic, complete with a stunning Wellness Floor and the world-renowned Japanese izakaya-inspired restaurant, Zuma.
The Opportunity :
We are seeking a Director of Public Relations & Communications to join our talented team! Don't miss this unique opportunity to join our team and be part of the world's leading luxury hotel company!
We are looking for a Director who will be responsible for the development and execution of an annual strategic and integrated marketing plan, comprised of public relations, social media and marketing communications activities. The role supports the hotel / resort's business objectives to drive revenue for the Rooms Division, Food and Beverage outlets and Spa. The jobholder acts as a strategic communications advisor to management by keeping track of public attitudes, developing key messages, as well as managing issues and crisis communications.
Responsibilities Include (but are not limited to) :
- Develop and execute an annual PR strategy in support of the hotel marketing plan, including detailed plans in media relations, paid digital marketing, restaurant and bar marketing, segment strategies, and key PR initiatives
- Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants and bars, spa, and personnel
- Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material
- Take a lead role in crisis communications in support of the hotel senior management team
- Maintains website content and updates website with new promotions in order to generate additional revenue. Manages the optimization of product pages, ratings & reviews, search results, and digital advertising. Ensures the hotel's web presence (websites, microsites, tactical landing pages, etc.) is aligned with the Hotel's positioning and business objectives.
- Manages the hotel's social media and digital efforts
- Comply with Four Seasons brand standards for marketing communications
- Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
- Proofread all marketing material, including : collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.
- Perform other tasks or projects as assigned by the Director of Marketing.
- Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications
- Act as a direct supervisor and to the PR & Communications support team.
- Uses a strategic approach in overseeing the Hotel's community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
Preferred Qualifications and Skills :
Who We Look For :
We look for employees who share the Golden Rule; people who, by nature, believe in treating others as we would have them treat us. We look for individuals who share a passion for excellence and who infuse that enthusiasm into everything they do.
At the Four Seasons, we pride ourselves on offering a supportive and inclusive work environment, where our employees are valued and appreciated for their hard work and dedication. As a member of our team, you'll have the opportunity to work with some of the best and brightest in the hospitality industry, providing our guests with exceptional service and creating unforgettable experiences.
If you're looking for a challenging and rewarding career in hospitality, and are passionate about delivering exceptional service to our guests, we'd love to hear from you.
Visa Requirements :
Visa sponsorship is not available. Must already be legally permitted to work in the United States. Applicants without valid work authorization for the United States will not be considered.
Some Benefits Four Season Employees enjoy :
We look forward to receiving your application!
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https : / / eeoc.gov / sites / default / files / migrated_files / employers / poster_screen_reader_optimized.pdf
Under Massachusetts law, an employer may not require or demand, as a condition of employment, prospective employment or continued employment, that an individual submit to or take a lie detector or similar test. An employer who violates this law shall be subject to criminal penalties and civil liability.
