Assistant Director of Sales & Marketing

3600 SW 36th Ave, Ocala, FL 34474, USA Req #1713Friday, January 17, 2025Job Title : Assistant Director of Sales & Marketing Reports to : Director of Sales & MarketingPay depends on experienceJOB SUMMARY Responsible for proactively soliciting and managing large group / catering related opportunities with significant revenue potential. Manages group / catering opportunities. Actively up-sells each business opportunity to maximize revenue opportunity. Achieves personal and team related revenue goals. Verifies business is turned over properly and in a timely fashion for proper service delivery. Responsible for driving customer / guest loyalty by delivering service excellence throughout each customer / guest experience. Provides service to customers in order to grow the account on behalf of the company.CORE WORK ACTIVITIES Understanding Market Opportunities & Driving Revenue Targets group accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.Partners with group counterpart to effectively manage the business opportunity.Responds to incoming group opportunities for the property.Identifies, qualifies and solicits new group business to achieve personal and our property’s revenue goals.Focuses efforts on group accounts with significant potential sales revenue.Develops effective group sales plans and actions.Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.Closes the best opportunities for each property based on market conditions and individual property needs.Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.Providing Exceptional Customer Service Handles complex business with significant revenue potential as well as significant customer expectations.Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.Develops relationships within community to strengthen and expand customer base for group sales opportunities.Supports brand’s Service and Relationship Strategy, driving customer loyalty by delivering service excellence throughout each customer experience.Provides excellent customer service in order to grow share of the account.Executes brand’s Customer Service Standards and property’s Brand Standards.Participates in and practices daily service basics of the brand.Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program / event.Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the property and brand.Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program / event.Building Successful Relationships Works collaboratively with off-property sales channels (e.g. Market Sales, Strategic Accounts) to ensure sales efforts are coordinated, complementary and not duplicative.Manages and develops relationships with key internal and external stakeholders.Uses sales resources and administrative / support staff.Additional Responsibilities Utilizes intranet for resources and information.Creates contracts as required.Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).In the absence of the Director of Sales & Marketing, this individual will act as the Director of Sales & Marketing.Education / Experience : 4-year college degree. A minimum of three years’ work experience in sales is preferred. Will consider individuals with proven track record in a sales manager capacity.Requirements : Strong Interpersonal and organizational skillsExceptional communication skills (verbal and written)Solicitation, negotiation and closing winnerFlexibility with hoursReport generation and comprehensionDelphi trained / knowledge, Microsoft proficientProblem solver and decision makerLocal travel for outside sales callsSome overnight travelMulti-tasker with a positive, delighted to please personalityProactive planner who executes and delivers resultsAll personnel are subject to work in other areas of the hotel in positions not previously listed in your job description as needed.All personnel are expected to work their scheduled days and shifts. Employees are also expected to be able to perform their essential duties with or without any reasonable accommodations.#J-18808-Ljbffr