What are the responsibilities and job description for the Sr. Demand Generation Manager-Enterprise position at Fourth Enterprises, LLC?
Fourth is the world's largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!
Interested in joining our smart, fun, and talented team?
We are looking to add a Senior Demand Generation Manager - Enterprise who would be focused on driving generation programs appealing to Large Chain audiences. Drive pipeline and bookings in our high value accounts (new logo and customers) by executing account-based strategies and tactics (1 : 1, 1 : FEW) in partnership with sales.
The Role. . .
- Research, score, and identify high value target accounts and segments within our ICP
- Develop and execute multi-channel account-based marketing and sales campaigns tailored to the needs, pain points and buying journey for each target : emails, webinars, ads, direct mail, tradeshow side events, breakfast / dinner events, etc.
- Plan and craft real world experiences (at owned and paid events) that build relationships with buyers and positively position the firm
- Develop an understanding of the large chain buyers specific challenges, goals and interests and collaborate to develop messaging and content capturing attention.
- Research and share insights about the targets and support account-based prospecting and selling activities
- Partner with Product Marketing and Design to drive content strategy, planning and execution
- Drive maximum coordination and alignment with the sales team across your campaigns
- Track and measure the effectiveness of your ABM campaigns, account engagement and assess ROI to figure out what works, what doesn't and optimize investments going forward
The Ideal Candidate. . .
Fourth Perks : Unlimited PTO, Health, Dental, Vision, 401K match, Charity Days, Parental Leave, Flexible Work Environment, just to name a few...
Remote employment limited to : AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, KY, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, VA, WA
Our Story
In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world's largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes-from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company's complete software-as-service (SaaS) solution suite including scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.
Fourth is an Equal Opportunity Employer
All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.