What are the responsibilities and job description for the Marketing Director - Kids Brand position at Fourth Floor?
Our client, a children's accessories and apparel brand, is seeking a Marketing Director to join their team!
Responsibilities:
- Develop and execute conversion-driven digital campaigns to grow website traffic and increase purchase intent.
- Manage U.S. social media accounts, including influencer collaborations, UGC content, and performance reporting.
- Plan and execute multi-channel marketing campaigns, including digital, social media, and PR, optimizing both paid and unpaid efforts.
- Oversee affiliate marketing on the LTK platform, managing talent outreach, partnerships, and performance tracking.
- Act as the primary liaison between HQ and the PR agency, coordinating PR outreach, campaign assets, and KPI tracking.
- Support paid media efforts by providing local market insights, content recommendations, and promotional assets.
- Develop and implement comprehensive marketing strategies tailored to the NA market while aligning with global brand guidelines.
- Manage product launches, seasonal promotions, and annual marketing calendars, localizing HQ strategies for the U.S. market.
Qualifications:
- Bachelor’s degree in marketing, communications, or related field.
- At least 5-7 years of experience in product and digital marketing for a D2C brand
- Strong understanding of the North American customer, buying behaviors, and market trends
- Proficiency in Figma, Asana, GA4, and automation tools (HubSpot, Hootsuite, Google Tag Manager)
- Experience with content creation tools (Canva, Adobe Photoshop, CapCut) is a plus.
- Strong analytical, communication, and organizational skills with the ability to work independently
- Candidates based on the East Coast preferred
- Fully remote role with bi-annual travel to Seoul, South Korea required
Salary: $120,000-$150,000
Please submit your resume for consideration.
You can use www.workgrades.com to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references.
Salary : $120,000 - $150,000
