Marketing Director

Our client, a swimwear manufacturer, is looking for a Marketing Director to join their team in NYC!

This role is onsite 4 days per week.

Reponsibilities:

• Develop and implement marketing strategies
• Create and execute comprehensive marketing plans
• Oversee the development and maintenance of the brand's identity
• Lead the digital marketing strategy, including SEO, SEM, email marketing, social media, and content marketing, to drive online traffic and sales
• Enhance ecommerce initiatives
• Conduct market research and competitive analysis
• Plan, execute, and analyze marketing campaigns across various platforms
• Identify and develop strategic partnerships and collaborations
• Develop and manage the marketing budget
• Analyze and report on the performance of marketing initiatives
• Oversee all aspects of trade show participation, including planning, coordination, execution, and follow-up

Qualifications:

• 6-8 years' of experience in marketing
• Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix including online and offline channels
• Branded and corporate marketing experience
• Strong analytical skills
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads, email marketing software, etc.).

Please submit your resume for consideration!

You can use www.workgrades.com to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.