What are the responsibilities and job description for the Head of Digital Merchandising position at FRAME?
About FRAME
FRAME is a fashion house that takes inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970s.
We are known for our coveted wardrobe classics, American craftsmanship, and our loyal following.
We pride ourselves on bridging the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic.
Job Description
The Director of Ecommerce will be responsible for driving the overall website experience from strategy through execution.
This role will partner closely with leadership across merchandising, buying, planning, marketing, and creative teams to ensure that both the website calendar and experience are aligned with overall product messaging and sales targets.
The Director of Ecommerce will own the Digital Product, ensuring a stable and reliable shopping experience, identifying and leading development of new features, and owning relationship with key development and technology partners.
Key Responsibilities
- Develop and execute a comprehensive digital merchandising strategy to deliver best-in-class site performance and customer experiences.
- Monitor and analyze category sales, taxonomy performance, and key merchandising programs to improve customer experience.
- Develop, implement, and monitor an SEO strategy to improve website visibility.
- Manage the end-to-end process of product and asset catalogs, including new product setup, image and copy upload, homepage refreshes, and site merchandising.
- Collaborate with the performance marketing team to optimize website experiences and customer journeys for better engagement and conversion.
- Work with the buying, planning, and merchandising teams to ensure proper assortment, product mix, and promotional calendar aligns with overall sales targets.
- Communicate fit intent to customers through ecommerce imagery and product descriptions.
Digital Product & Analytics
- Develop and execute a short- and long-term digital product roadmap to improve conversion and drive profitable growth.
- Conduct usability testing, QA, bug tracking, and collaborate with customer service and operations teams to ensure a stable, secure, and seamless shopping experience.
- Collaborate with the creative team and developers on site rebuilds, conversion rate optimization strategies, and new feature implementation.
- Analyze website performance using GA4, session recording, and other information sources. Report on website KPIs weekly and monthly.
- Prioritize and execute A/B testing roadmap to improve user experience and conversion rate.
- Maintain relationships with key agencies and vendors.
Requirements
- 8 years' experience in site merchandising and digital products, preferably in a DTC fashion brand.
- Proficient in e-commerce platforms, site analytics tools, and content management tools. Experience with Shopify Plus required.
- Ability to drive from strategy through execution.
- Understanding of SEO best practices and trends.
- Proficient in e-commerce platforms, site analytics tools, and content management tools.
- Expertise in content management tools, website analytics tools, and Google analytics.
- Strategic thinking, business acumen, and financial analysis skills.
- Bachelor's degree required.
