What are the responsibilities and job description for the Vice President of Marketing position at Franchise Sidekick?

Are you a life-changer? Do you believe in the idea of guiding people to their best life? If yes, Franchise Sidekick may be the place for you. Franchise Sidekick is a full-service, client-focused, technology-driven franchise advisory group dedicated to finding a better way for people to buy a franchise business while reducing their risk. We encourage our clients to Live Life on Their Terms and live the same mantra ourselves! Our team at Sidekick recruits, educates, and guides current and future entrepreneurs while offering them the best brands, insider information, and a proven selection process so they can choose the perfect franchise business. We are transforming people’s lives every day through business ownership.

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Job Title

Vice President of Marketing

Reports To

Chief Growth Officer

Direct Reports

Yes (3-4)

Location

Omaha HQ (Hybrid : Office Work From Home)

Salary Range

Base Salary $120,000 to $130,000 Incentives & Bonus

Your Impact on Team Sidekick

Step into the spotlight as Sidekick's Vice President of Marketing, where creativity meets strategy in a symphony of content and successful campaigns. In this dynamic role, you'll orchestrate a talented marketing team, driving brand growth through innovative strategies and captivating content, including overseeing our cutting-edge video production. Your mission : to blend creativity, data insights, and visionary leadership, propelling Sidekick's story to new heights. If you're ready to take the reins and lead our marketing adventures, we're excited to see where you'll take us next! In the role of Marketing Director, you will work on :

Strategic Planning and Execution (35%)
Lead Long-Term Marketing Strategy : Develop and execute comprehensive marketing strategies that align with Franchise Sidekick’s long-term business goals, driving market expansion and brand positioning.
Align Marketing with Business Objectives : Collaborate with executive leadership to ensure that marketing initiatives support broader company objectives, identifying new opportunities for growth and innovation.
Optimize Campaigns for Maximum Impact : Continuously assess and refine marketing campaigns to ensure they are data-driven, responsive to market trends, and delivering measurable ROI.
Digital Marketing & Content Oversight (20%)
Drive Strategic Digital Marketing Initiatives : Lead the development and execution of digital marketing strategies across all platforms, aligning with business goals to enhance brand presence and increase ROI.
Content Leadership : Oversee content strategy and execution, ensuring consistency in brand messaging and creating engaging content that supports lead generation and customer engagement.
Digital Innovation & Analytics : Leverage data-driven insights and emerging technologies to improve digital performance, optimize customer experiences, and continuously assess and refine digital strategies.
Cultivate strategic partnerships and collaborate on event marketing to expand brand reach, generate leads, and build a strong industry network.
Work with Ops and Events team to execute marketing functions of Sidekick Events, including campaigns and leveraging partnerships for maximum brand exposure and audience engagement.
Mentor and develop a dynamic marketing team, fostering a culture of innovation, accountability, and continuous learning.
Develop and manage the marketing department’s organizational structure and talent acquisition strategy to support the company’s growth objectives.
Set clear goals and performance metrics, providing regular feedback and guidance to drive team success and professional growth.
Data Analysis & Reporting (10%)
Utilize robust data analysis practices to track marketing performance, glean actionable insights, and inform strategy adjustments.
Regularly report on marketing metrics, translating data into strategic recommendations to optimize marketing efforts and drive business growth.

What's In It For You?

Paid Time Off- Every Sidekick starts with 16 days of PTO, two floating holidays, and a paid volunteer day annually. We also offer nine paid company holidays each year as well. Team Members earn additional PTO for each year of employment.

Franchise Ownership Program- After your first year with Sidekick, we offer a Franchise Purchase Discount which allows you to own your own Franchise Business at a $30,000 to $50,000 savings. Some restrictions and minimum qualifications apply to the discount.

Client Referral Commission- We encourage every member of Team Sidekick to utilize their network to find qualified candidates for franchise ownership. We pay $3,000 for every qualified lead you submit that ends up purchasing a franchise.

Sidekick Benefits - Sidekick offers the following benefits :

Full Medical Benefits with up to $800 monthly Employer Contribution

Employer Paid Dental, Vision, and Life Insurance ($0 cost to employees with options for family coverage)

Optional Health Savings Account (HSA), Flexible Spending Account (FSA), Supplemental Insurance, and more

401k with 3% Employer Contribution (no match required)

Home Office Stipend For Remote Workers

This Role Might Be a Good Fit For You If :

Have 10 years of experience leading marketing teams and building strategies that drive real growth.

Have a passion for creating marketing strategies that align with company goals and make an impact on both brand and business performance.

Enjoy collaborating with executive leadership and other teams to ensure alignment and keep everyone working toward shared objectives.

Bring a deep understanding of digital marketing and content strategies, and know how to use them to build meaningful customer relationships and grow brands.

Are an experienced leader, keen on mentoring and developing a marketing team in a culture of innovation, accountability, and continuous learning.

Are comfortable analyzing campaign results and market trends to fine-tune strategies and maximize ROI.

Adapt when market conditions change but always keep an eye on long-term vision.

Care about positioning brands as leaders in their industry and enjoy building strong relationships with both internal teams and external partners.

Are excited about leading marketing efforts that drive measurable results and help the company expand in new ways.

Have deep expertise in digital marketing, including SEO, SEM, and social media, is well-honed, and you're adept at leveraging these channels for brand growth.

Have a knack for designing and collaborating on marketing funnel optimization to enhance customer engagement and conversion.

Enjoy event marketing and creating experiences, with a knack for leveraging in-person experiences to enhance brand visibility, engagement, and thought leadership.

Possess strong organizational skills in order to manage various projects at once.

Work well as a team player, supporting and mentoring other team members.

Thrive in a goal-driven, accountability-focused organization.

Are comfortable working in a start-up environment and handle ambiguity well.

Have a passion for lifelong learning and are interested in the latest and greatest information on marketing, development, franchising, and business ownership.

Working Conditions :

Franchise Sidekick utilizes a hybrid work structure with in-office and blended work.

Some travel is required (estimated at less than 20% annually).

Minimal physical requirements.

What We're All About :

At Franchise Sidekick, we help aspiring and established entrepreneurs reduce the risk of buying a franchise and discover the perfect opportunity for their individual needs and goals. We're all about finding awesome brands, creating great resources and insider information, and educating our clients on the possibility of living life on their terms . Using our team's 50 years of combined direct experience in franchising, we identify exceptional franchise brands with the potential for high ROI, explosive growth, and / or proven performance. As their Sidekick, we stay with every client from first contact to well after they launch their business, all at no cost to the client. That’s how our team has awarded over 8,000 franchise locations.

Franchise Sidekick is proud to be an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Interested and qualified candidates should apply through the above link, and great matches will be contacted for a two to three-interview hiring process with members of our Sidekick Hiring Team. Franchise Sidekick is dedicated to hiring the best people who are aligned with our company culture and goals.

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Salary : $30,000 - $50,000

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