What are the responsibilities and job description for the Sr. Director of Marketing Technology position at Franchise World Headquarters, LLC?
Sr. Director of Marketing Technology
Location : Miami, FL or Shelton, CT
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.
Req # : 1553
Friday, November 22, 2024
Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.
Why Join Us?
At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement ... in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.
Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.
About the Role :
We have an exciting opportunity to support our Guest Data & Martech team as a Sr. Director of Marketing Technology based in Miami, FL or Shelton, CT. The Sr. Director of Marketing Technology will lead technology delivery of Subway's Data Driven Global Martech capabilities including email, SMS, digital analytics, personalization, loyalty, and offers based on the marketing strategic roadmap. This seasoned Martech leader will lead a cross-functional guest data platform and Martech to bring Subway's global, personalized marketing vision to life. Additionally, this leader will be a liaison with the various Subway marketing and digital functions and ensure the holistic, cross-functional execution of key marketing campaigns to drive customer engagement and sales.
If you feel that this is the role for you, and you are successful with your application, be ready to be Bold , Empowered , Accountable , and ready to have Fun in a fast-paced and agile working environment.
Responsibilities include but are not limited to :
- Lead a technical team to effectively operate an enterprise Martech platform such as Adobe Experience Platform or Salesforce Marketing Cloud and leverage analytics to drive business results and validate Digital effectiveness.
- Effectively lead a technical team to operate a guest data platform and Consumer Data Platform (CDP) to drive personalized marketing activities.
- Partner with promotion, content, web, and mobile app teams to achieve shared outcomes needed for complex marketing goals. Apply extensive business knowledge of restaurant / retail Martech, Loyalty, and Gift Cards to translate marketing objectives into successful technical outcomes on the underlying technical platforms.
- Oversee Martech delivery partners and vendors such as agencies and IT service providers to ensure effective, high-quality campaigns.
- Collaborate with senior marketing executives to develop a comprehensive Martech and guest data driven personalization roadmap to support the overall personalized marketing strategy.
Qualifications :
What do we Offer?
The Company is only considering applicants who are currently authorized to work in the country the position is based. AA / EOE / M / F / D / V
Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
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