Content Summary : Social Media Manager & Videography Specialist at New York, for Frank Lalezar, MD
New York, NY
This range is provided by Frank Lalezar, MD. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
65,000.00 / yr - $85,000.00 / yr
We are seeking a dynamic, motivated and creative Senior Social Media Strategist and Videographer to join our team at a plastic surgery practice. This dual-role position requires a forward-thinking individual who can develop and execute comprehensive social media strategies while also creating high-quality video content that aligns with our brand's voice, image, and goals. The ideal candidate must be exceptionally proactive, be comfortable working in a surgical environment (you will spend extensive time in the OR), and be engaging when interacting with patients while also keeping patients’ privacy in mind. You will have a deep understanding of social media trends, exceptional videography and editing skills, and the ability to drive engagement across various platforms.
Key Responsibilities :
- Develop, implement, and manage social media strategies to increase brand awareness of our practice, engagement, and follower growth across platforms such as Instagram, TikTok, YouTube, and Facebook.
- Conduct competitive research and audience analysis to identify new opportunities and trends within the social media landscape in the surgical field.
- Create and curate content calendars, ensuring consistent posting schedules on all platforms.
- Monitor, analyze, and report on the performance of social media campaigns, using insights to optimize content and strategies.
- Stay up-to-date with changes in all social platforms to ensure maximum effectiveness.
Videography & Content Creation
Plan, shoot, and edit high-quality video content for social media, marketing campaigns, and other digital platforms.Work closely with the head surgeon to conceptualize video ideas that resonate with target audiences and convey surgery procedures effectively.High level of efficiency and being able to shoot a surgery / procedures, edit the relevant content, and post to social media channels on the same day.Interview patients for testimonials, follow-ups, and professionally edit before and after photos and videos.Manage all aspects of video production, including lighting, sound, editing, and post-production, ensuring each video is polished and professional.Develop engaging video content formats, including short-form videos, surgery explainers, interviews, behind-the-scenes, live streams, and promotional videos.Maintain and organize video assets, including raw footage, project files, and completed videos, for easy access and reuse.Ensure that all video content is optimized for different platforms and devices, focusing on both quality and performance.Work closely with surgery practice’s staff to ensure consistent messaging across all channels.Participate in brainstorming sessions to generate innovative ideas for content and marketing campaigns.Provide guidance and support to other team members on best practices for social media and video content.Analytics & Reporting
Track and measure the effectiveness of social media strategies and video content using analytics tools.Compile regular reports on key metrics, presenting findings and actionable insights to surgeon and relevant staff.Adjust strategies based on data-driven insights to improve engagement, reach, and conversions.Qualifications :
Education : Bachelor's degree in Marketing, Communications, Film / Video Production, or a related field (or equivalent work experience).Experience : 2 years of experience in social media strategy, content creation, and videography.Proven track record of growing social media presence and driving engagement with specific examples.Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and experience with camera equipment and lighting setups.Skills : Strong understanding of social media platforms, algorithms, and best practices. Excellent storytelling and creative thinking skills. Ability to work independently and manage multiple projects simultaneously. Strong communication and collaboration skills both with surgeon, patients, and practice’s staff. Detail-oriented with a commitment to producing high-quality work.Additional Requirements : Portfolio of previous social media campaigns and video projects. Efficient working in a very fast-paced environment (4 surgeries a day). Comfortable with filming and editing surgical content.This role is ideal for a highly motivated and creative individual who is passionate about social media and video production specifically in the field of plastic surgery. If you have a keen eye for detail, a love for storytelling, and the ability to turn creative ideas into engaging content, we encourage you to apply.
How to Apply :
Please submit your resume, a brief cover letter, track record of growing social media channels and a portfolio of your work. Applications without a portfolio and track record will not be considered.
Job Type : Full-time
Pay : $60,000 to $80,000 per year
Expected hours : 40 per week
Schedule :
8 hour shiftDay shiftMonday to FridayApplication Question(s) :
Briefly explain how you would film, edit, and present surgical content in a way that it does not get flagged / blocked on social media platforms.Experience :
Social media strategy : 2 years (Required)Ability to Commute :
New York, NY 10022 (Required)Ability to Relocate :
New York, NY 10022 : Relocate before starting work (Preferred)Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
J-18808-Ljbffr
Salary : $60,000 - $80,000
