Marketing - Marketing Specialist - Social and Paid Media

As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the central challenge of our times – to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industry’s top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts. The organization’s integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals.

We believe the organization’s most “precious resources” are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve.

Position Summary

We are looking for a marketing professional who will be a tactical, execution expert for customer-first, integrated marketing campaigns and initiatives. As part of our marketing delivery and operations team, you will drive marketing execution in your assigned area. You will develop, implement, assess, report and communicate on high performing, data-driven integrated marketing tactics and campaigns. Within this team, you will be the execution expert for your assigned areas, working hand-in-hand with other experts on the team. You will also collaborate closely with our creative team, our client marketing team and our marketing strategy team to ensure on-time, on-strategy, highest quality delivery of marketing campaigns and initiatives. As the execution expert, you will help bring plans and ideas to life. If you love making things happen, are motivated by digging into data to get insights to improve, can’t stop yourself from seeking and building new skills and thrive helping all people use our world’s precious resources more efficiently, this is the job for you!

Essential Duties And Responsibilities

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

• Accountable for delivery of tactics on-time, on quality and on strategy within assigned area(s)
• Collaborate with the client marketing, marketing strategy and creative services teams to execute marketing campaigns and tactics.
• Be the “go-to” expert in in your assigned area(s) including process, tool and technologies related to assigned area(s.) Help on-board new team members to learn assigned areas, including being a resource and guide for support.
• Submit creative requests for projects via a digital workflow tool to the creative team.
• Provide edits to completed designs as needed.
• Provide copy development support to the creative team for marketing materials.
• Work within the marketing project management system to keep work on track and all stakeholders up to date and informed.
• Manage workflow, review cycles and approvals of marketing materials from multiple internal and external parties.
• Work within the marketing project management system to keep work on track and all stakeholders up to date and informed.
• Implement, update and manage assigned tactics, including content creation, basic template design/updates, call-to-action, landing page form/development, workflow automation, A/B testing and metrics reporting. Collaborate with creative team as needed.
• Create strong cross-functional relationships with marketing and other peers to foster shared learning and leverage best practices.
• Serve as point and support to internal customers and lead communications and management for tactics.
• Mentor other team members in your areas of expertise.
• Work with team to identify and implement better, faster, smarter and higher quality ways of executing with assigned areas and channels.
• Contribute to a positive, creative, fast-paced and innovative marketing team environment.
  
  

Additional Major Responsibilities

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

• Experience with developing strategy and execution of paid and organic social, paid media and influencer marketing.
• Accountable for set up and delivery of social and paid media specific tactics on-time, on quality, on budget and on strategy across multiple social platforms including but not limited to Meta, X, LinkedIn, NextDoor, Reddit, Google, YouTube, Streaming platforms and other paid digital channels.
• Establish strong relationships and collaboration with the client marketing, marketing strategy and creative services teams to execute paid and organic social media and paid media campaigns and tactics.
• Experience in providing monthly, quarterly and/or annual budgets, content planning, and content calendars for multiple clients in line with overall marketing plans.
• Ability to request, set up, manage, review and schedule social media tactics and campaigns across multiple clients in social management platforms such as Hootsuite or HeyOrca (or other) and in our marketing workflow tool
• Be the “go-to” expert in in your assigned area(s) including process, tool and technologies related to assigned area(s.) Help on-board new team members to learn assigned areas, including being a resource and guide for support.
• Be up to date on industry trends and proactively define and propose new opportunities, new ad units and strategies/insights to enhance current marketing plans.
• Form relationships with vendor reps and negotiate savings and ad opportunities across portfolio.
• Provide copy and creative support to the creative team for marketing materials by being able to communicate relevant trends, platform specs and visual/copy insights.
• Work with team to identify and implement better, faster, smarter and higher quality ways of executing with assigned areas and channels and troubleshoot any issues that may arise.
• Contribute to a positive, creative, fast-paced and innovative marketing team environment.
  
  

Position Requirements

Education and Experience

• Bachelor’s degree from an accredited college or university in marketing, communications, business or a related field.
• 3-5 years of direct experience in managing social media and paid media tactics/campaigns for an agency or marketing department.
  
  

Required Skills, Knowledge And Abilities

• Must be able to handle a wide variety of work and work in a fast-paced environment.
• Must be a detail-oriented, organized, self-starter, and have an ability to prioritize workload.
• Strong written and verbal communication skills.
• Ability to raise issues and lead project management of tactical elements of integrated campaigns.
• Ability to analyze and interpret data and solve practical problems.
• Knowledge of mathematical concepts such as fractions, percentages and ratios.
• Paid search, Paid media, SEO, social media experience in an agency or marketing team setting is required
• A working knowledge of marketing software such as Meta, LinkedIn, Nextdoor, YouTube, Google Analytics, Google Ads, etc. is required. Certifications a plus and will be expected upon hire.
• Proficient in Microsoft Office suite, specifically Word, Excel, PowerPoint and Outlook.
• Experience in Adobe Creative Suite, specifically InDesign, Illustrator and Photoshop a plus but not required
• Committed to diversity and inclusion
  
  

Licenses & Certifications

• Valid driver’s license
• Certifications in social media management and Google Analytics preferred but not required and can be obtained on the job
  
  

Travel Requirements

• Willingness to travel up to 10%
  
  

Note: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.

The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position.

An Equal Opportunity Employer