Marketing Manager

Role Overview

The US Marketing Manager will lead Fraser Yachts' marketing initiatives across the United States. Reporting to the Global Marketing Manager based in Monaco, this role is instrumental in creating and implementing strategies that enhance Fraser’s brand presence, drive client engagement, and support business growth in the region.

The ideal candidate will have a proven track record in marketing, excellent leadership skills, and experience managing budgets.

Key Responsibilities

1. Develop and Implement Marketing Strategies:

• Create and execute a cohesive US marketing strategy aligned with global objectives.
• Drive innovative and market-specific campaigns to strengthen Fraser’s brand presence and achieve market goals.

2. Team Leadership:

• Manage and inspire the US marketing team to achieve set goals.
• Foster a culture of collaboration, accountability, and creativity.
• Conduct regular team meetings to ensure clarity of objectives and resolve challenges effectively.
• Work cohesively with the global marketing team and Global Marketing Manager to align strategies and ensure consistency.
• Lead by example, setting high professional standards and demonstrating a proactive, solutions-focused approach.

3. Budget Management:

• Oversee the US marketing budget, ensuring optimal resource allocation and cost-effectiveness.
• Monitor expenses and report on ROI for marketing initiatives.

4. Cross-Departmental Collaboration:

• Act as a key liaison between the marketing team and other departments, including sales, charter, and yacht management teams, to ensure alignment and synergy.
• Facilitate collaboration and effective communication across departments to streamline workflows and achieve shared objectives.
• Attend cross-departmental meetings to gather insights, provide marketing support, and contribute to strategic discussions.

5. Campaign Execution:

• Execute 360° marketing campaigns for the US market, ensuring alignment with the global strategy and campaigns.
• Develop and implement a comprehensive, multi-channel approach, integrating digital, print, and event marketing to maximize impact.
• Coordinate with MarTech team to ensure digital marketing efforts, including website management, email campaigns, and digital tools are aligned with marketing campaigns and timing.
• Manage the production of high-quality print marketing materials for events, yacht brochures, and advertisements, ensuring consistency with the global brand.

6. Content Development:

• Assist in the creation of high-quality copy for press releases, digital content, newsletters, and brochures.
• Contribute to editorial plans and ensure timely delivery of engaging marketing materials.

7. Event and Partnership Coordination:

• Manage marketing efforts for boat shows, open houses, and other events in the US.
• Build and maintain relationships with industry stakeholders, media, and partners.

8. Analytics and Reporting:

• Track and analyze campaign performance to refine strategies and improve outcomes.
• Monitor industry trends and competitor activities to identify new opportunities.
• Prepare and deliver comprehensive quarterly US marketing reports, including campaign performance and market insights.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role.
• Exceptional communication, organizational, and analytical skills.
• Proven ability to collaborate effectively across departments and build cohesive teams.
• Proficiency with marketing tools and platforms, such as CRM systems and analytics software.
• Knowledge of the yachting industry is an advantage but not mandator