What are the responsibilities and job description for the Go-to-Market & Commercialization Manager position at Free Market Health?
Founded in 2019 and headquartered in Pittsburgh, PA, Free Market Health supports forward-thinking payers and specialty pharmacies of all sizes who need to operate in a complex and opaque market. We empower all stakeholders to optimize resources and maximize opportunities while focusing on the most important stakeholder of all: the patient.
Position Summary
Free Market Health is seeking a Go-to-Market & Commercialization Manager to lead market positioning, messaging, and GTM strategy for our healthcare technology solutions. This role will be responsible for ensuring that strategic programs and platform capabilities are successfully launched, adopted, and scaled.
This role sits at the intersection of strategy, product, and commercialization, working closely with Marketing, Product, Sales, Pharmacy Strategy, and Pharmacy Success to define how Free Market Health's solutions are positioned, communicated, and brought to market. The ideal candidate has a strong ability to turn complex healthcare initiatives into compelling, market-ready solutions that drive adoption and engagement.
Key Responsibilities
Education:
Position Summary
Free Market Health is seeking a Go-to-Market & Commercialization Manager to lead market positioning, messaging, and GTM strategy for our healthcare technology solutions. This role will be responsible for ensuring that strategic programs and platform capabilities are successfully launched, adopted, and scaled.
This role sits at the intersection of strategy, product, and commercialization, working closely with Marketing, Product, Sales, Pharmacy Strategy, and Pharmacy Success to define how Free Market Health's solutions are positioned, communicated, and brought to market. The ideal candidate has a strong ability to turn complex healthcare initiatives into compelling, market-ready solutions that drive adoption and engagement.
Key Responsibilities
- Develop & Execute Go-to-Market (GTM) Strategies: Build launch plans that align market needs, sales efforts, and product capabilities.
- Craft Compelling Positioning & Messaging: Develop customer-centric narratives that communicate the value of our solutions to pharmacies, payers, and pharma partners.
- Sales & Commercial Enablement: Create high-impact sales collateral, case studies, and GTM playbooks to equip teams with the tools they need to drive adoption.
- Productization of Strategic Programs: Translate strategic initiatives into clearly defined, scalable offerings that align with our technology platform.
- Market Research & Competitive Insights: Gather and analyze industry trends, customer feedback, and competitive intelligence to refine GTM strategies and product positioning.
- Measure & Optimize Commercial Success: Track performance metrics related to adoption, engagement, and sales conversion, refining GTM plans based on data and insights.
Education:
- Bachelor's degree in Business, Strategy, Healthcare Administration, Communications, or a related field.
- Doctor of Pharmacy (PharmD) is a plus.
- 3 years in go-to-market strategy, commercialization, or product positioning within healthcare, specialty pharmacy, or SaaS.
- Experience developing sales enablement materials and driving product adoption.
- Prior experience working with payers, pharmacies, or pharma is a plus.
- Strong storytelling and positioning skills—ability to translate complex healthcare solutions into compelling, market-ready offerings.
- Experience in launch planning, GTM execution, and sales enablement.
- Ability to work cross-functionally with Product, Sales, and Strategy teams.
- Analytical mindset with experience using market insights and data to refine GTM approaches.
