What are the responsibilities and job description for the Free People Senior Analyst, Digital Marketing & Analytics position at Free People?
Role Summary
Free People is looking for a Senior Analyst to join our Marketing Analytics team. The right candidate will possess a balance of strong analytical skills and creative curiosity.
This role plays an integral part in driving digital strategy by carrying out analyses and working closely with the larger Marketing team to support customer acquisition and retention and drive topline brand growth. The Senior Analyst will contribute to an environment of fact-based, data-driven decision-making within the Free People brand, leveraging URBN’s rich first-party data to uncover global trends across marketing and ecommerce.
The Analytics team is part of the integrated FP Digital Team which includes Marketing and Customer Strategy. We collaborate with a wide range of cross-functional teams and leadership across Free People and URBN to share action-oriented insights and drive the direct business.
Role Responsibilities
Lead strategic measurement of Free People and FP Movement marketing efforts – such as paid and organic search, social media advertising, programmatic display, connected tv, affiliate and influencer marketing, video, print media, events, and top-of-funnel branding – and drive impact through actionable recommendations
Lead marketing channel attribution, from data collection to triangulation of insights across Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and Incrementality/CVR Lift Testing frameworks, coupled with learnings from campaign, customer journey, and behavioral analyses
Own scenario planning, forecasting, and paid budget allocation from a data-driven lens
Analyze product and category-level performance (e.g. Denim, Activewear, Dresses) and proactively identify opportunities
Develop high-impact reporting and distribute enterprise-wide, including maintaining the underlying data infrastructure and tags and collaborating with internal teams to proactively flag and resolve issues
- Distill quantitative insights into qualitative and actionable recommendations through clear delivery and communication skills
Role Qualifications
Qualifications:
- Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field
- Strong aptitude for reading and understanding quantitative data
- 4 years in an ecommerce, retail, or marketing agency environment analyzing data and translating insights into stories with actionable recommendations
- 2 years of practical experience with marketing attribution (MMM, MTA), testing, and budget optimization across digital and brand channels
- Advanced experience writing and executing queries in a database environment (SQL/SAS/R or similar)
- Advanced Microsoft Excel skills
- Exceptional attention to detail and ability to juggle multiple priorities at once
- Strong communication skills and ability to champion data in a creative, fast-paced, and results-oriented organization
- Collaborative personality with the ability to also work independently
Preferred Skills:
- Experience using data visualization tools (Tableau, Qlik, Domo, etc.)
- Experience with digital analytics applications (Google Analytics, Adobe Omniture, etc.) measuring site performance and engagement
- Hands-on marketing experience with at least one digital channel (PPC, SEO, display, social, affiliates, email, app push, SMS)
- Project Management experience
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The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
