Director of Conversion Rate Optimization (CRO)

We're Freebird, a fast-growing, direct-response men's grooming brand, and we're on a mission to take our testing and optimization to the next level. We're looking for a Director of CRO to take full ownership of our testing roadmap, manage our backlog, and develop a scalable system for experimentation that drives significant improvements in our website KPIs.

In this role, you'll work closely with our CEO and COO to prioritize high-impact tests and lead a fast-paced experimentation process. With the support of our talented designer and developer, you'll drive rapid test implementation and help build a world-class CRO team over time. Your focus will be on improving the user experience and driving measurable growth in conversion rates, AOV, and overall website performance.

If you thrive in a lean, results-driven environment where no test is too big or too small, and you're excited about making a major impact on a high-growth brand, this is the role for you.

Responsibilities

Build & Scale the CRO Program

• Develop a high-velocity CRO strategy that allows for running multiple tests simultaneously, focusing on rapid iteration and consistent learning
• Manage a backlog of experiments and work closely with the CEO and COO to prioritize high-impact tests that can drive significant improvements in conversion rates and AOV
• Establish and optimize processes to ensure tests are implemented consistently and efficiently, scaling experimentation over time
  
  

Test Velocity & Experimentation

• Lead A/B testing, multivariate testing, and split testing across the site, identifying areas for optimization and managing the full testing lifecycle
• Ensure rapid deployment of tests from ideation to execution, working with design and development teams to launch experiments quickly and without friction
• Prioritize and manage tests based on impact potential, ensuring a focus on improving key metrics like conversion rate, revenue per visitor (RPV), and AOV
  
  

Data-Driven Optimization

• Use heatmaps, user recordings, Google Analytics, and other CRO tools to deeply understand user behavior and identify friction points
• Make data-driven decisions, building a testing program backed by clean, reliable data to ensure test results can be trusted and leveraged for actionable insights
• Work closely with data analysts to track and analyze test results, continuously refining the approach based on outcomes
  
  

Funnel & Landing Page Optimization

• Optimize the full customer funnel—from landing pages to checkout—reducing drop-offs and improving conversion rates
• Collaborate with the UX team to align tests with user behavior insights, ensuring the best possible experience for customers
• Work closely with marketing to ensure landing pages are optimized for traffic sources and variations that can increase both AOV and conversion
  
  

Collaboration & Leadership

• Act as the CRO lead, working cross-functionally with design, development, marketing, and other teams to ensure tests are well-executed and aligned with business goals
• Improve the design and development process by removing bottlenecks and ensuring quick turnaround times for test implementation
• Mentor and lead the CRO function, laying the groundwork for a growing experimentation team and a scalable optimization program
  
  

Reporting & Continuous Improvement

• Regularly report on CRO KPIs including conversion rates, AOV, and revenue per visitor (RPV)
• Continuously refine the testing strategy based on results and make data-driven recommendations for future improvements
  
  
  

Requirements

• 5 years of experience in eCommerce conversion rate optimization (CRO) with a track record of improving conversion rates, AOV, and site performance
• Strong experience running CRO programs for eCommerce brands, preferably on Shopify Plus and subscription-based businesses
• Expertise in using testing tools like Convert.com, Optimizely, or VWO to manage A/B and multivariate testing
• Ability to ensure clean, accurate data by setting up proper event tracking and using product analytics tools effectively
• Strong skills in interpreting data insights to drive impactful tests and optimizations
• Experience working with designers to provide feedback and improve user experience, design, and usability while focusing on key performance metrics
• Proven ability to lead and mentor a team, building a scalable CRO process and fostering a culture of continuous experimentation
• Familiarity with direct-response marketing and optimizing landing pages and funnels for high-traffic eCommerce sites
• Excellent collaboration skills, working closely with design, development, and marketing teams to execute tests efficiently in a fast-paced environment
  
  
  

Benefits

Why Freebird?

• Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business
• Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results
• Growth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development
• Ownership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeed
  
  
  

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location
• Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health
• Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success
• 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life
• Opportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobility
• Join Us on Our Journey: Be an integral part of a fast-growing company, shaping its success and trajectory
  
  

Ready to Apply? If you're a proven CRO leader with a knack for funnel hacking and a passion for driving results, we want to hear from you. Apply now and join us in transforming the eCommerce experience at Freebird.