What are the responsibilities and job description for the VP of Digital Product & Optimization position at Freedom Grooming?
About Us :
Freebird is redefining personal care with our iconic electric head shavers, delivered through a subscription-based model. As we scale globally, we’re seeking a VP of Digital Product & Optimization to lead and transform our eCommerce experience. This role focuses on strategy, innovation, and team building to create a best-in-class website experience.
Role Overview :
The VP of Digital Product & Optimization will own Freebird’s website strategy, building and leading a world-class team to drive continuous improvement. This is a strategic leadership role with direct influence on the company’s global growth trajectory, focusing on CRO, UX design, and operational excellence.
Core Responsibilities :
- Strategic Leadership : Define and execute a comprehensive eCommerce strategy, aligning website goals with overall business objectives.
- CRO Innovation : Oversee a high-impact testing and optimization program to improve conversion rates and user experience.
- Team Leadership : Build and lead a world-class eCommerce team, fostering a culture of innovation, data-driven decision-making, and excellence.
- Website Ownership : Manage all aspects of the website, from Shopify operations to app integrations and site performance.
- International Expansion : Develop localized website strategies to scale Freebird’s global presence.
- Data-Driven Decisions : Ensure trustworthy analytics frameworks and use data insights to inform decisions and measure success.
- Proven Leadership in DTC eCommerce : Extensive experience managing and optimizing eCommerce websites for direct-to-consumer brands. Experience with subscription-based models and scaling high-growth businesses is a strong plus.
- Expertise in CRO & Experimentation : Demonstrated success in running high-impact testing programs, including A / B and multivariate testing, with measurable improvements in conversion rates, average order value (AOV), and customer lifetime value (CLTV).
- Data-Driven Mindset : Advanced understanding of website analytics, event tracking, and performance reporting. Ability to turn raw data into actionable insights that drive key business decisions.
- Technical Proficiency : Deep familiarity with Shopify and its ecosystem (e.g., ReCharge, app integrations), front-end development principles, technical SEO, and eCommerce platform operations.
- Strategic Marketing Collaboration : Strong ability to partner with marketing teams to align website performance with broader acquisition and retention goals, driving measurable improvements in traffic conversion.
- International Expansion Expertise : Experience designing and implementing semi-localized experiences to optimize international growth, including managing multi-region strategies for performance and usability.
- Team-Building & Leadership Skills : Proven ability to hire, mentor, and lead high-performing teams, fostering a culture of innovation and accountability. Experience scaling teams to meet the needs of a growing business.
- UX Design & Product Optimization Knowledge : Strong understanding of user experience design principles, customer behavior, and product management, with a focus on crafting seamless and engaging customer journeys.
- Exceptional Communication & Execution : Ability to clearly articulate strategies, results, and data insights to stakeholders while effectively managing multiple priorities in a fast-paced environment.
Why Freebird?
Benefits
Ready to Apply? If you’re a proven CRO leader with a knack for funnel hacking and a passion for driving results, we want to hear from you. Apply now and join us in transforming the eCommerce experience at Freebird.
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