What are the responsibilities and job description for the Freedom Motors USA is hiring: Content Strategist in Battle Creek position at Freedom Motors USA?
About Freedom Motors USA
Freedom Motors USA is a nationwide, family-owned and operated company, headquartered in Battle Creek, MI, and is the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the United States. Founded in 1987, we focus on providing customized options for the unique needs of our customers.
The Content Strategist is a key driver for creative solutions for our marketing team to achieve outreach goals through social media strategies, email marketing, blogs, creating content, and more.
What you'll do :
- Create and execute marketing content strategies leveraging digital marketing, eCommerce & social media channels.
- Develop and manage the social media calendar and collaborate with members of the marketing team to produce high-quality, brand-aligned content to drive awareness and increase brand visibility.
- Review, edit and optimize content to align with SEO best practices and brand guidelines.
- Review content for accuracy, brand voice, readability, comprehensiveness, and consistency.
- Plan social media advertising budget and strategy for paid campaigns on various social channels.
- Actively monitor and engage our audience across all social media platforms including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube in a timely and professional manner.
- Conduct A / B testing and analyze data and performance metrics to identify areas of opportunity and make data-driven decisions.
- Provide clear and concise reporting to internal teams including Marketing, Sales, and Administration regarding social media campaign performance.
- Stay up-to-date with the latest digital marketing and social media trends, tools, and best practices. Conduct market research on industry trends and competitor activities.
What you’ll need :
This job description is meant to provide an overview of the duties and responsibilities of this position. It is not intended to be an all-inclusive listing.
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