What are the responsibilities and job description for the Social Media Manager position at Freedom Solar Pros LLC?
Position Overview:
In this role, you will manage our social platforms, create engaging campaigns, and take on photography and videography projects to bring our brand story to life. You’ll work on a variety of projects, including general brand shoots, gear store shoots, competition shoots, social media content, and event coverage. This is a hands-on role for someone who is both creative and technically skilled, with a passion for storytelling through visuals.
Key Responsibilities:
Social Media Management:
- Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and audience growth.
- Manage and create content calendars for all social platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, and others.
- Write compelling captions, hashtags, and other copy to drive engagement and resonate with target audiences.
- Monitor analytics to measure content performance and refine strategies based on data insights.
- Engage with followers, respond to comments and messages, and foster a strong online community.
Photography:
- Plan and execute photoshoots for events, products, and team members.
- Edit and retouch photos to ensure they meet brand standards and project objectives.
- Maintain and organize a library of images for social media and other marketing uses.
Videography:
- Shoot, edit, and produce high-quality videos for social media campaigns, brand stories, and internal use.
- Create innovative concepts and storyboards for video content.
- Ensure all videos are optimized for various platforms, including vertical formats for TikTok and Instagram Reels.
Event Coverage:
- Capture key moments during company events, sales competitions, and other activities.
- Provide live or real-time content for social media during events.
Travel:
- Be available to travel nationally and internationally to capture content for events, on-location shoots, and projects.
- Have and maintain a valid U.S. Passport
- Travel up-to 10 Days Per Month
- Manage logistics for transporting and maintaining photography and videography equipment while on the go.
Strategy & Innovation:
- Stay up-to-date with social media trends, algorithm changes, and emerging platforms.
- Experiment with new formats, tools, and strategies to keep content fresh and engaging.
- Propose and implement creative campaigns to drive audience engagement and growth.
