Director, Product Strategy

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Director of Product Strategy will be a critical leader responsible for developing medium and long-term product strategies to support our product vision for our publisher and advertiser solutions. This role requires deep expertise in the ad tech ecosystem, a keen sense for market dynamics, and the ability to translate complex trends into a clear, actionable strategies that drives growth and innovation.

Job Description

Core Responsibilities

• Develop and Champion Strategy: Work with product leadership to formulate and articulate the long-term product strategy, aligning it with company goals, and anticipating shifts in the ad tech landscape.
• Conduct Market & Data Analysis: Perform in-depth research on the evolving digital advertising ecosystem, leveraging market data, customer insights, and competitive analysis to identify and size new opportunities.
• Identify and Validate Opportunities: Lead the discovery and validation of new product opportunities, including the development of detailed business cases and financial models to support strategic decisions.
• Inform Product Roadmap: Enable product management teams to leverage insights, fueling product development priorities and helping to justifying major investments and resources for key strategic initiatives.
• Drive Cross-Functional Alignment: Partner closely with product, product marketing, sales, and other cross-functional teams to ensure a cohesive and well-aligned strategy across the organization.
• Define Success Metrics: Establish key performance indicators (KPIs) to measure the success of strategic initiatives.
  
  

Qualifications

• Bachelor's degree; MBA preferred.
• 10 years of experience in consulting, product management, product marketing, or strategy, with a significant portion of that time in the ad tech or digital media industry.
• Hands-on knowledge of the digital advertising ecosystem, including platforms like DSPs, SSPs, DMPs, ad exchanges, and ad servers.
• Strong analytical skills with the ability to synthesize complex data and market insights to inform decisions, measure success, identify new opportunities, and develop a clear strategic direction.
• Excellent communication, presentation, and leadership skills with a track record of influencing cross-functional teams.
• Proven track record of defining and executing successful product strategies that have driven significant business growth in a competitive market.
  
  

Employees At All Levels Are Expected To

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.
  
  

Disclaimer

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
  
  

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills

Strategic Insights; Market Dynamics; Competitive Analysis; Product Strategies; Cross-Functional Teamwork

Salary

Primary Location Pay Range: $170,086.24 - $255,129.36

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years