What are the responsibilities and job description for the Marketing Intern position at FreshDirect?
Brief Description
About the Role:
FreshDirect is seeking a highly motivated Marketing Intern to join our dynamic team! This internship offers hands-on experience across multiple marketing functions, including retention marketing, content creation, social media, digital marketing, sponsorship, event planning, customer acquisition, and performance measurement. You will gain exposure to a fast-paced e-commerce environment while helping to drive FreshDirect’s mission of delivering amazing food to our customers.
Where You Could Make An Impact:
Salary range: $20-26/hour
About the Role:
FreshDirect is seeking a highly motivated Marketing Intern to join our dynamic team! This internship offers hands-on experience across multiple marketing functions, including retention marketing, content creation, social media, digital marketing, sponsorship, event planning, customer acquisition, and performance measurement. You will gain exposure to a fast-paced e-commerce environment while helping to drive FreshDirect’s mission of delivering amazing food to our customers.
Where You Could Make An Impact:
- Content & Social Media Marketing:
- Assist in creating and curating content for FreshDirect’s social media channels (Instagram, TikTok, Twitter, Facebook).
- Support influencer and content creator partnerships, helping to identify and engage with brand-aligned creators.
- Track social media trends and recommend innovative ways to enhance brand engagement.
- Retention & Customer Marketing:
- Support email and SMS marketing campaigns to retain and engage customers.
- Assist in developing and executing customer loyalty initiatives, promotions, and personalized offers.
- Analyze campaign performance and provide insights for optimization.
- Sponsorships & Partnerships:
- Help coordinate sponsorship activations with community organizations, food brands, and local events.
- Assist in outreach efforts to develop strategic partnerships with businesses and influencers.
- Contribute to planning and executing promotional campaigns with brand partners.
- Events & Experiential Marketing:
- Support the planning and execution of FreshDirect events, including in-person activations, food tastings, and brand pop-ups.
- Work with local vendors, community organizations, and schools to expand event reach.
- Assist in tracking event success and customer engagement metrics.
- Digital & Performance Marketing:
- Assist with ad campaign execution across paid search, paid social, and display advertising.
- Help analyze key performance metrics and provide recommendations for campaign improvements.
- Conduct competitive research and track industry trends.
- Current undergraduate student (Junior/Senior preferred) or recent graduate studying Marketing, Communications, Business, or a related field.
- Passion for food, e-commerce, and digital marketing.
- Strong writing and communication skills with the ability to create compelling content.
- Knowledge of social media platforms and trends (experience with Canva, Adobe Suite, or video editing is a plus!).
- Detail-oriented, highly organized, and able to multitask in a fast-paced environment.
- Analytical mindset with the ability to interpret marketing data and trends.
- Self-starter who takes initiative and thrives in a collaborative team environment.
- Hands-on Experience: Work on meaningful projects that impact the business.
- Exposure to Multiple Marketing Functions: Gain well-rounded experience across various marketing channels.
- Networking Opportunities: Connect with industry professionals and gain mentorship.
- Food & Perks: Enjoy access to FreshDirect’s amazing food and company discounts!
Salary range: $20-26/hour
Salary : $20 - $26
