What are the responsibilities and job description for the Senior Product Data Analyst position at FreshDirect?
Brief Description
FreshDirect is a direct-to-consumer fresh food and grocery company based in the New York area, revolutionizing the food industry. We offer the highest-quality food at the best prices, customized by our food experts in a state-of-the-art facility, and delivered directly to your home or office.
FreshDirect is seeking an experienced Senior Product Data Analyst to join our Analytics team. The ideal candidate is a motivated and independent contributor who leverages data-driven insights to enhance profitability. This role focuses on evolving data management, automating reporting processes, and providing actionable business recommendations to enable informed decision-making that drives company growth. The candidate will play a key role in identifying opportunities for product optimization, improving user experience, and driving customer engagement through advanced product analytics, ultimately contributing to increased revenue and customer retention.
Essential Functions
FreshDirect is a direct-to-consumer fresh food and grocery company based in the New York area, revolutionizing the food industry. We offer the highest-quality food at the best prices, customized by our food experts in a state-of-the-art facility, and delivered directly to your home or office.
FreshDirect is seeking an experienced Senior Product Data Analyst to join our Analytics team. The ideal candidate is a motivated and independent contributor who leverages data-driven insights to enhance profitability. This role focuses on evolving data management, automating reporting processes, and providing actionable business recommendations to enable informed decision-making that drives company growth. The candidate will play a key role in identifying opportunities for product optimization, improving user experience, and driving customer engagement through advanced product analytics, ultimately contributing to increased revenue and customer retention.
Essential Functions
- Analyze eCommerce customer behavior to deliver actionable insights.
- Provide expertise across both Marketing and Merchandising aspects of the customer experience, enabling informed decision-making for both app and web platforms.
- Perform cross-source event validation to identify inconsistencies, improve data reliability, and ensure data accuracy.
- Collaborate with Product, Development, and Marketing teams to define and track key performance indicators (KPIs).
- Partner with business teams to advance customer personalization efforts, including targeting, segmentation, site recommendations, search functionality, checkout experience, and cross-channel interactions.
- Utilize analytics tools (e.g., Google Analytics, Mixpanel) to monitor user behavior and deliver actionable insights.
- Write and optimize SQL queries to extract and manipulate large datasets from various sources.
- Collaborate with department leads and senior management to optimize business efforts, maximize profitability, and support initiatives to grow the company.
- Deliver clear and compelling communications on trends, insights, and data-driven recommendations.
- Work collaboratively within the team to innovate and continuously improve analytical capabilities.
- Demonstrate initiative, intellectual curiosity, and commitment to skill and technique development.
- 3-5 years of experience in analytics or business optimization, preferably in logistics and/or eCommerce.
- Bachelor’s degree or higher in a math-focused field (e.g., operations research, economics, physics).
- Exceptional problem-solving skills with a willingness to learn new techniques quickly and accurately.
- Strong verbal and written communication skills, with the ability to translate complex technical ideas into clear narratives.
- Ability to thrive in a dynamic, cross-functional environment with strong attention to detail.
- Tech-savvy, with the ability to collaborate and communicate effectively both in-person and virtually.
- Proactive, with the confidence to provide input, suggest initiatives, and take the lead when necessary.
- Excellent time-management, organizational, and task-focused abilities.
- Expertise in data management (e.g., organization, manipulation) to derive insights quickly and accurately (using tools like Excel, SQL, SAS, BigQuery, Python, etc.).
- Proficiency in product data analytics tools (e.g., Google Analytics, Mixpanel, Amplitude).
- Experience with data visualization tools (e.g., Tableau, Power BI, Looker).
- Ability to learn and apply new programming languages or scripts as needed to solve complex problems.
- Highly analytical, detail-oriented, organized, and technically adept, with excellent communication and planning skills.
- Familiarity with the latest web analytics software and search engine rules to provide up-to-date insights.
- Public speaking and presentation skills, with expertise in tools such as PowerPoint and Power BI for conveying concepts, trends, and recommendations.
- Passion for learning and teaching others in the data and analytics field.
- Experience with communication tools like Braze or Leanplum is a plus.
Salary : $92,460 - $110,000
