What are the responsibilities and job description for the Shopper Marketing Specialist position at FreshDirect?
Title : Shopper Marketing SpecialistPosition Summary : The Shopper Marketing Specialist will be part of a team building a new revenue stream at FreshDirect, with aggressive growth targets. This person will support Retail Media & Monetization initiatives, while also working with our Brand Partners and Category Managers to execute engaging Shopper Marketing initiatives through the FreshDirect site. They will help support a transformation of our Shopper Marketing activity and strategy and will perform analyses to drive tactical success across the Shopper Marketing toolset. They will also work to overhaul our existing processes for efficiency and more effective collaboration among cross-functional partners.Essential Functions : Provide support for Retail Media and Shopper Marketing activities from ideation to executionSupport process improvement for Shopper Marketing programming and integrationMeasure and track performance of Shopper Marketing programmingPartner with FreshDirect Category Managers and Brand Partners to plan and execute Shopper Marketing strategies on site, driving sales and customer growthSupport the design and implementation of the site monetization commercialization modelDevelop media kits, playbooks, and other sales collateral in partnership with Monetization leadership and Merchandising teamMinimum Qualifications : 1-2 years of retail or brand marketing experience, preferably in the eCommerce and / or Grocery sectorMust be a strong collaborator with an ability to manage to completion projects with many stakeholdersA strategic, analytical, and operational-minded thinkerStrong PowerPoint skills and proven proficiency summarizing information / analyses into coherent and concise slidesExcellent written, verbal, and interpersonal communication skillsExcellent organizational and time management skills and the ability to work in groups and independentlyBA / BS required, as well as demonstrated capability to perform job responsibilities through previous experience and educationMust have unrestricted work authorization to work in the United StatesMust be 18 years or olderMust embody and demonstrate company values and cultureKnowledge, Skills, and Abilities : Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environmentAbility to think outside the box and a propensity for taking a test-and-learn approach to new ideasAbility to lead through influence, building consensus amongst diverse groups, and a talent for prioritizing quickly in ambiguityAbility to develop strong relationships across all levels of the organizationAdept at working in a fast-paced and ever-changing work environment, with an appetite for continuous learningProblem solver with excellent communication and organizational skillsWho is FreshDirect : In 2023, FreshDirect officially became a part of the Getir family! This strategic partnership combines FreshDirect's diverse product portfolio and expansive customer base with Getir's renowned expertise in ultrafast grocery delivery and cutting-edge technology.Why choose FreshDirect?We're a company that thrives on teamwork. Our evolution is driven by our passionate employees and investment in perfecting the technology that lets us deliver the highest-quality food. Our state-of-the-art facility creates an environment for innovation. We support our employees with on-the-job training for plant employees and drivers, team-building activities, workplace recognition opportunities, and by encouraging direct relationships with our suppliers in the field.Great people deserve great perks. We offer comprehensive benefits, plus many workplace extras, including : 10 PTO daysCompany paid holidays401k (5% match after 60 days)20% off at freshdirect.com and significant markdowns at our employee market24-hour access to the FreshDirect shuttle between our Bronx headquarters and the subwayRegular events and barbecues for employeesAs an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, FreshDirect does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, FreshDirect will not discriminate against any applicant or employee because they are disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meet the requirements established by FreshDirect for the job.#J-18808-Ljbffr
