What are the responsibilities and job description for the Digital Marketing Associate - Social and Influencer position at Freshpet?
Who We Are
At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet.
We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. As a result, we are nearing $1B in net sales and have experienced 25% growth rates year-over-year for the last 6 years. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!
What You Will Do
We are seeking a creative and driven Digital Marketing Associate – Social and Influencer with 2-3 years of experience managing social media and influencer marketing for a brand or company. The ideal candidate is passionate about creating engaging content, fostering brand loyalty, and driving measurable results through social media and influencer partnerships. This role will focus on enhancing brand visibility, audience growth, and engagement across platforms.
How You Will Make An Impact
Social Media Management
What We Offer
At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!
Our Commitment To a Diverse Workforce
At Freshpet, we embrace and encourage our employees’ differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.
Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. Freshpet is an Equal Opportunity Employer.
Disclaimers
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
Freshpet is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Freshpet via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Freshpet. No fee will be paid in the event the candidate is hired by Freshpet as a result of the referral or through other means.
At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet.
We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. As a result, we are nearing $1B in net sales and have experienced 25% growth rates year-over-year for the last 6 years. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!
What You Will Do
We are seeking a creative and driven Digital Marketing Associate – Social and Influencer with 2-3 years of experience managing social media and influencer marketing for a brand or company. The ideal candidate is passionate about creating engaging content, fostering brand loyalty, and driving measurable results through social media and influencer partnerships. This role will focus on enhancing brand visibility, audience growth, and engagement across platforms.
How You Will Make An Impact
Social Media Management
- Develop and execute social media strategies that align with the brand's objectives and voice.
- Create, schedule, and publish compelling content (images, videos, copy) across platforms (Instagram, TikTok, Facebook, LinkedIn, Twitter, etc.).
- Monitor trends and adapt strategies to stay relevant and innovative.
- Collaborate with creative teams to develop visually appealing and on-brand content.
- Curate user-generated content and amplify authentic brand stories.
- Write engaging, platform-specific copy to drive interactions and conversions.
- Engage with audiences by responding to comments, messages, and mentions in a timely, authentic manner.
- Foster a vibrant and positive online community.
- Coordinate campaigns with Influencer Agency, ensuring clear communication, deliverables, and deadlines.
- Support in all aspects of the campaign process by drafting campaign briefs, identify, vet and select influencers that align with the brand's values, target audience and campaign objectives, manage content approvals, publishing and coordination of paid boosting between partners.
- Drive creative strategy by brainstorming new campaign ideas that take advantage of brand objectives with emerging trends or platform features.
- Manage intake of user generated content through Agency platform, requesting rights for Company’s marketing use.
- Handle Product Seeding to all partners (influencer or celebrity).
- Support internal team on additional partnership opportunities with celebrities or brands.
- Track performance metrics (engagement rates, follower growth, reach, conversions) and analyze results to optimize strategies.
- Generate quarterly reports with insights and actionable recommendations.
- Monitor and analyze influencer performance to maximize ROI organically and through paid boosting.
- Stay up-to-date with industry trends, emerging platforms, and competitor strategies.
- Propose innovative ideas and experiments to elevate the brand's presence.
- Creativity: A knack for storytelling, design sensibility, and generating fresh content ideas.
- Strategic Thinking: Ability to align social media efforts and influencer campaigns with broader business goals.
- Analytical Mindset: Proficiency in interpreting data and deriving actionable insights.
- Adaptability: Quick to pivot strategies based on platform changes or audience feedback.
- Strong Communication: Excellent written and verbal communication skills.
- Collaborative: Thrives in a team environment and works well with cross-functional teams.
- Detail-Oriented: Ensures accuracy and quality in all deliverables.
- Tech-Savvy: Familiarity with tools such as Adobe Creative Suite, Social Media Platforms, Social Media Software, web-based platforms, and other platform-specific analytics.
- Bachelor’s degree in marketing, communications, or a related field.
- 2-3 years of professional social media and influencer management experience for a brand or company.
- Proven experience in social media and influencer marketing.
- Strong understanding of social media platforms, trends, and best practices.
- Experience with paid social campaigns and tools is a plus.
- Must be able to commute to Bedminster, NJ, with the ability to work in-office two days a week. Ability to travel 5-10%, if needed.
- As of June 2025, our new headquarters in Bedminster will include many employee amenities, a doggie daycare, and grooming for all pups. Dogs welcome!
What We Offer
At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!
Our Commitment To a Diverse Workforce
At Freshpet, we embrace and encourage our employees’ differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.
Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. Freshpet is an Equal Opportunity Employer.
Disclaimers
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
Freshpet is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Freshpet via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Freshpet. No fee will be paid in the event the candidate is hired by Freshpet as a result of the referral or through other means.
