What are the responsibilities and job description for the Product Marketing Manager position at freshworks?
Freshworks is seeking a dynamic and strategic Product Marketing Manager to lead our competitive messaging and enablement initiatives. In this role, you will own the development and execution of compelling competitive positioning, arming our sales, marketing, and product teams with the insights, content, and tools they need to win in the market. Reporting to the Senior Director of Product Marketing, you will be a key driver of competitive intelligence, messaging strategy, and enablement excellence across Freshworks’ global go-to-market efforts.
Are you the right candidate for this opportunity Make sure to read the full description below.
Please note this is a hybrid role that requires an in-office presence 3 days / week (Tuesday-Thursday).
Key Responsibilities :
- Competitive Intelligence & Insights
Lead the development and ongoing refinement of competitive intelligence for our ITSM products ensuring timely, actionable insights are available for GTM teams.
Craft differentiated and compelling competitive messaging that positions Freshworks’ solutions as leaders in the market.
Build, maintain, and scale a competitive enablement toolkit, including battle cards, customer-facing messaging guides, competitive FAQs, and pitch decks.
Act as a strategic partner to product management, sales, customer success, analyst relations, and broader marketing teams.
Qualifications :
Preferred Qualifications :
Additional Information :
This role is based in the San Francisco Bay Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.
Compensation Package :
144,700-$208,035 USD Base Salary Variable Compensation (where applicable)
Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
Please note this is a hybrid role that requires an in-office presence 3 days / week (Tuesday-Thursday).
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Other
Industries
IT Services and IT Consulting
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Salary : $144,700 - $208,035
