Demo

Senior Manager AMER Event Field Marketing

Freshworks
Freshworks Salary
San Mateo, CA Full Time
POSTED ON 4/21/2025
AVAILABLE BEFORE 5/15/2025

Freshworks is seeking a Senior Manager AMER Event Field Marketing to lead and execute

largescale impactful events across the Americas region. This role will oversee the endtoend

planning execution and optimization of both firstparty (1P) and thirdparty (3P) events

spanning tier 1 and tier 2 categories. As a key member of the marketing team you will manage

event budgets forecast needs and ensure seamless execution across multiple different

business units. This role requires a strategic thinker a high degree of attention to detail and

handson professional with a proven background in B2B scale event management and a

willingness to travel for events.

Please note : This is a hybrid role that will be based in San Mateo CA and requires an inoffice presence three days per week.

Key Responsibilities

  • Event Strategy & Execution : Plan and execute tier 1 and tier 2 1P and 3P events across the Americas including all logistical and strategic aspects from concept through completion.
  • Budget Management : Develop and manage event budgets ensuring costefficiency while maximizing impact. Track expenses and maintain accuracy in reporting.
  • Forecasting & Reporting : Forecast event needs resources and potential outcomes. Regularly report on key metrics and performance to optimize future event planning.
  • EndtoEnd Event Management : Lead all aspects of event production including preevent planning onsite coordination and postevent followup. Ensure alignment with Freshworks brand goals and objectives.
  • CrossFunctional Collaboration : Partner with internal teams including Field Marketing Brand Marketing Sales Product Marketing and Customer Success to ensure events support broader business objectives.
  • Vendor & Stakeholder Management : Coordinate with vendors venues and key stakeholders to maintain high standards of quality and professionalism at all events.

Qualifications :

  • Bachelors degree in Marketing Business or equal related work experience.
  • 5 years of experience in event marketing with a focus on largescale B2B events.
  • Proven track record of executing endtoend events in the Americas region.
  • Strong experience in budget management expense tracking and financial forecasting.
  • Willingness to travel as required for event execution.
  • Exceptional organizational project management and communication skills.
  • Preferred Skills

  • Experience in the SaaS or technology sector.
  • Ability to analyze data and metrics to drive event improvements.
  • Familiarity with event management software and CRM tools.
  • Experience in Employee experience and ITSM persona a bonus!
  • Additional Information :

    Please note this is a hybrid role that requires an inoffice presence 3 days / week (TuesdayThursday).

    This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus

    Compensation Package

    179100$257485 USD Base Salary Variable Compensation (where applicable)

    Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

    At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

    Remote Work : Employment Type :

    Fulltime

    Key Skills

    Splunk,IDS,Solarwinds,Cybersecurity,Hospitality Experience,FedRAMP,Mobile Marketing,Event Planning,Events Management,Event Marketing,Cloud Development,Siem

    Vacancy : 1

    Salary : $179,100 - $257,485

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