What are the responsibilities and job description for the Brand Manager position at Fridababy?
Who We Are
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50 countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
How You Will Make an Impact
Frida is seeking a Brand Manager to join our Brand Management team and drive our innovation agenda forward. Reporting into the Sr. Director of Innovation, the Brand Manager will be responsible for analyzing category, consumer, competitive and brand trends that inform innovation opportunities and growth pipeline. The ideal candidate is a strategic thinker, strong communicator, collaborative, and an expert in analyzing varying types of data to uncover actionable business insights that inform strategy.
The Brand Manager will work with cross-functional teams to identify new Frida opportunities, analyze consumer insights data, define product criteria and pricing, build project briefs, and set up R&D teams for success in executing on opportunities while achieving financial goals. Responsibilities include :
- Develop and analyze category, consumer, and competitive market trends to identify best opportunity for Frida to enter or expand across categories.
- Conduct new category product data analysis and research to identify product opportunities for Frida that fit brand, consumer, and business needs.
- Leverage a varying set of data from consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts behind new product ideas to inform product briefs and opportunities.
- Support charter development, opportunity sizing and claims strategy working alongside cross-functional partners to drive innovation forward.
- Throughout product development lifecycle, work closely with sourcing, supply chain, and product development to maintain financial targets while delivering on consumer promise.
- Recommend optimal product positioning, claims and pricing for new product briefs reflecting market research, competitive intelligence, and performance analytics for product launch across retail channels.
- Collaborate with sales teams to develop best in class category growth stories for Line Review content and sell-in.
- Collaborate cross-functionally to routinely evaluate the performance of products in market to refine expansion plans, SKU strategy, and maximize market penetration.
- Conduct deep dive analysis into distribution and portfolio expansion opportunities in retail.
- Develop competitive intelligence routine reports to inform leadership of industry trends, and competitive insights.
- Other projects as assigned.
What You Will Need
Who You Will Work With
Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with R&D, Marketing, Sales, Creative, & Operations teams.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy : https : / / frida.com / pages / fridababy-job-applicant-privacy-policy
J-18808-Ljbffr
