What are the responsibilities and job description for the Marketing Manager position at Frisco?
Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will have a strong background in digital marketing, product management, and advertising strategies. This role requires creativity, analytical skills, and the ability to work collaboratively across departments to achieve marketing objectives.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with company goals and target market needs.
- Manage advertising campaigns across various platforms including print, digital, and social media.
- Oversee product management processes to ensure successful product launches and market positioning.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Create engaging content for e-commerce platforms and social media channels to enhance brand visibility.
- Monitor and analyze campaign performance metrics to optimize marketing efforts and budget allocation.
- Collaborate with cross-functional teams including sales, design, and product development to ensure cohesive messaging.
- Utilize Adobe Creative Suite for designing marketing materials that resonate with our audience.
- Manage the marketing budget effectively while ensuring maximum return on investment.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, social media marketing, e-commerce, and advertising.
- Strong knowledge of Google Ads and other online advertising platforms.
- Proficiency in budgeting and financial analysis related to marketing initiatives.
- Familiarity with Adobe Creative Suite is highly desirable.
- Excellent communication skills with the ability to present ideas clearly and effectively.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Ability to work independently as well as part of a team in a fast-paced environment.
Join us as we strive to elevate our brand presence through innovative marketing strategies!
Job Type: Full-time
Pay: $45,000.00 per year
Work Location: In person
Salary : $45,000