What are the responsibilities and job description for the Sr. SEO Content Strategist II - Demand Generation (Remote Eligible) position at Frontend Arts?
Smartsheet is a tech company with a human story to tell. Were here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. Were revolutionaries so for us changing the way the world works is all in a days work.
The Smartsheet Demand Generation team is seeking a highly skilled and results-oriented Sr. SEO Content Strategist II to help lead our global SEO strategy. In this role, you will be responsible for driving organic search performance, managing SEO initiatives, and collaborating across teams to create content that ranks highly and resonates with our target audience. You will play a critical role in enhancing Smartsheets visibility, improving website traffic, and increasing trial conversions.
This role requires a balance of strategic thinking and hands-on execution. You will lead efforts in keyword research, content optimization, and performance reporting, while staying ahead of industry trends, including generative AI advancements, to ensure Smartsheets SEO strategies remain cutting-edge. You will collaborate with cross-functional teams to align SEO goals with broader business objectives.
This position reports to the Senior Manager, Demand Generation and can be based in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.
You Will :
- Help to define and execute Smartsheets global SEO strategy.
- Conduct comprehensive opportunity analyses, including keyword research, query intent mapping, competitive assessments, and SERP landscape evaluations, to prioritize initiatives that drive traffic and conversions.
- Develop content briefs for writers that include target queries, user intent, formatting guidelines, and SEO best practices to ensure high-ranking and engaging content.
- Optimize meta tags, headlines, and on-page elements to improve rankings and click-through rates (CTR).
- Perform ongoing analysis of published content, identifying opportunities for updates or enhancements to improve rankings, engagement, and conversions.
- Stay at the forefront of industry trends, including generative AI tools and technologies, to proactively adapt strategies and maintain competitive advantage.
- Collaborate with both internal and external content creators, including writers, editors, and agencies, to ensure timely delivery of high-quality SEO content.
- Improve page engagement and conversion rates by optimizing on-page elements to drive key actions, including content downloads, video views, and trial sign-ups to signal relevance to search engines.
- Support other duties as needed.
You Have :
Current US Perks & Benefits :
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
US Pay Range
120,000 $157,500 USD
Get to Know Us :
At Smartsheet, weve created a place where everyone is welcome people from all over the world, all backgrounds, all ages, all colors, and all beliefs working side by side. Here, everyone can make a difference and empower others to do the same. Youre encouraged to apply even if your experience doesnt precisely match our job descriptionif your career path has been nontraditional, that will set you apart. At Smartsheet, we empower everyone, everywhere to change the way the world worksjoin us!
Equal Opportunity Employer :
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, and Bulgaria. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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Salary : $120,000 - $157,500
