Demo

Head of Product Marketing

Frontera Health, Inc.
Denver, CO Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/2/2025

Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.

The Role : Head of Product Marketing

As the Head of Product Marketing, you will be instrumental in shaping Frontera Health's market presence and driving product adoption. This is a high-impact role requiring a strategic visionary who thrives in ambiguity and can build a product marketing function from the ground up. You will play a pivotal role in translating our cutting-edge technology into compelling market offerings and positioning Frontera Health as a leader in the pediatric healthcare space.

Responsibilities :

  • Define and execute product marketing strategy : Develop a comprehensive product marketing roadmap aligned with Frontera Health's overall business objectives.
  • Conduct market research and competitive analysis : Identify market opportunities, understand customer needs, and assess the competitive landscape in the early intervention and developmental disorders space.
  • Craft compelling product positioning : Develop clear and compelling messaging that resonates with target audiences, including parents, caregivers, healthcare providers, and payers.
  • Build and execute go-to-market plans : Lead the development and execution of go-to-market strategies for new product launches and expansions.
  • Collaborate cross-functionally : Partner closely with product management, sales, clinical teams, and marketing to ensure alignment and achieve product goals.
  • Measure and optimize : Establish key performance indicators (KPIs) to track product performance and make data-driven decisions to optimize marketing efforts.
  • Build and lead a high-performing team : Recruit, develop, and mentor a product marketing team to support the company's growth.

Qualifications :

  • Proven track record in building and scaling product marketing functions from the ground up.
  • Deep understanding of the healthcare industry, with a preference for experience in pediatrics, early intervention, or behavioral health.
  • Strong analytical skills and ability to leverage data to inform decision-making.
  • Exceptional communication and storytelling abilities to effectively convey complex information to various audiences.
  • Demonstrated ability to thrive in a fast-paced, entrepreneurial environment.
  • Experience working with AI / ML-powered products is a plus.
  • Desired Traits :

  • Passion for Frontera Health's mission to improve the lives of children with developmental disorders.
  • Entrepreneurial mindset and ability to think creatively and strategically.
  • Strong leadership skills and a collaborative approach to working with cross-functional teams.
  • This is a unique opportunity to join a high-growth company at an early stage and make a significant impact on the lives of children and families.

    Why Frontera Health?

  • Opportunity to be at the forefront of innovation in pediatric healthcare.
  • Work on challenging and impactful projects that leverage cutting-edge AI / ML technologies.
  • Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
  • Make a real difference in the lives of children and families in rural communities.
  • Competitive salary and benefits package.
  • Join us in building the future of behavioral healthcare!

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