What are the responsibilities and job description for the Head of Product Marketing position at Frontera Health, Inc.?
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The Role : Head of Product Marketing
As the Head of Product Marketing, you will be instrumental in shaping Frontera Health's market presence and driving product adoption. This is a high-impact role requiring a strategic visionary who thrives in ambiguity and can build a product marketing function from the ground up. You will play a pivotal role in translating our cutting-edge technology into compelling market offerings and positioning Frontera Health as a leader in the pediatric healthcare space.
Responsibilities :
- Define and execute product marketing strategy : Develop a comprehensive product marketing roadmap aligned with Frontera Health's overall business objectives.
- Conduct market research and competitive analysis : Identify market opportunities, understand customer needs, and assess the competitive landscape in the early intervention and developmental disorders space.
- Craft compelling product positioning : Develop clear and compelling messaging that resonates with target audiences, including parents, caregivers, healthcare providers, and payers.
- Build and execute go-to-market plans : Lead the development and execution of go-to-market strategies for new product launches and expansions.
- Collaborate cross-functionally : Partner closely with product management, sales, clinical teams, and marketing to ensure alignment and achieve product goals.
- Measure and optimize : Establish key performance indicators (KPIs) to track product performance and make data-driven decisions to optimize marketing efforts.
- Build and lead a high-performing team : Recruit, develop, and mentor a product marketing team to support the company's growth.
Qualifications :
Desired Traits :
This is a unique opportunity to join a high-growth company at an early stage and make a significant impact on the lives of children and families.
Why Frontera Health?
Join us in building the future of behavioral healthcare!
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