What are the responsibilities and job description for the Head of Marketing and Growth position at Frontera Health?
Job Description
Job Description
Frontera Health is revolutionizing pediatric healthcare by developing a cutting-edge, tech-enabled platform that delivers essential therapies to rural families. Our platform leverages AI / ML to create a robust video-based data model for early intervention and developmental disorders. By collaborating closely with parents, caregivers, and clinical partners, we're bridging the gap in access to care, improving health equity, and providing personalized treatment plans. Backed by leading investors like Lightspeed and Lux, Frontera Health is poised for rapid growth.
Our ABA direct services are designed to meet the unique needs of children in underserved communities, providing them with the support and resources they require to reach their full potential. We are passionate about ensuring that every child, regardless of their location or socioeconomic status, has access to high-quality healthcare. By leveraging our technology platform and partnering with local providers, we are able to deliver effective ABA therapy to families who may otherwise have limited access to these essential services.
The Role : Head of Marketing & Growth
As the Head of Marketing & Growth, you will own and execute all marketing initiatives, driving both brand presence and product adoption. This is a high-impact, early-stage role requiring a strategic visionary who thrives in ambiguity and can build a comprehensive marketing function from the ground up. You will translate our pioneering technology into compelling market offerings, positioning Frontera Health as a leader in pediatric healthcare and catalyzing our rapid growth.
Key Responsibilities
Strategic Leadership & Execution :
Define and execute a holistic marketing and growth strategy aligned with Frontera Health's mission and business objectives.
- Develop a comprehensive roadmap that integrates brand, product, digital, and growth marketing initiatives.
Market Research & Competitive Analysis :
Conduct in-depth market research to identify opportunities, understand customer needs, and assess the competitive landscape in pediatric early intervention and developmental disorders.
Brand & Messaging :
Craft clear, compelling, and consistent messaging that resonates with diverse audiences including parents, caregivers, healthcare providers, and payers.
Go-to-Market Strategy & Execution :
Build and execute go-to-market plans for new product launches and service expansions, ensuring alignment with overall business growth strategies.
Cross-Functional Collaboration :
Partner closely with product management, clinical teams, sales, and external partners to ensure a unified approach to market entry and growth.
Performance Measurement & Optimization :
Establish key performance indicators (KPIs) to track the effectiveness of marketing campaigns and growth initiatives.
Team Building & Leadership :
As the first marketing hire, lay the groundwork for a scalable marketing organization.
Qualifications
Desired Traits
Why Join Frontera Health?
Join us in building the future of pediatric healthcare and making a lasting difference in the lives of children and families across underserved communities.
We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual's qualifications and experience, with consideration given to the factors listed above. All full time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and responsible PTO.
Expected salary range in Denver
150,000—$200,000 USD
Frontera Health, Inc. is committed to creating and maintaining a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and has the opportunity to thrive. We believe that our differences make us stronger and that all employees, regardless of their background, experiences, or abilities, contribute to our success.
We are committed to :
We will achieve this commitment by :
We believe that diversity, equity, and inclusion are essential to our success as a company and to our mission of serving the pediatric behavioral health community. We are committed to continuous improvement in this area and welcome feedback from all employees.
Salary : $150,000 - $200,000
