What We Stand For
Low Fares Done Right is our mission and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.
Work Perks
At Frontier, we like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too :
- Flight benefits for you and your family to fly on Frontier Airlines.
- Buddy passes for your friends so they can experience what makes us so great.
- Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
- Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
- Enjoy a ‘Dress for your Day’ business casual environment.
- Flexible work schedules that support work / life balance.
- Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation / sick time and medical / dental / vision insurance that begins the 1st of the month following your hire date.
- We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.
What Will You Be Doing?
The Senior Coordinator, Co-brand is responsible for leading select communications, marketing and reports across all channels to support the Frontier Airlines co-branded credit card program and other partners. This position will be responsible for the execution of strategic marketing plans, per the direction of the Loyalty Program Manager and Director of Loyalty, to increase supplemental revenue from the co-brand card program and other partners.
Essential Functions
Leads Frontier’s tactical marketing strategy to support the co-branded credit card issuer in the development, testing and execution of marketing campaigns for the co-branded card including : direct mail, email, insert production, statement messaging, airport signage, internet, social media and the in-flight channelWith Loyalty Program Manager, identify opportunities and lead Frontier’s tactical marketing strategy to support the various loyalty partners in the development, testing and execution of marketing campaigns including : direct mail, email, insert production, statement messaging, airport signage, internet, social media and the in-flight channelLeads facilitating discussions between the Frontier team and the partner for all strategy and tactical components of the programDevelop training documents to support the co-branding credit card issuers inflight acquisition channel. Including training new inflight staff and assisting with recurrent trainingLeverage Frontier and card issuer communication channels for acquisition and retention messages where appropriateIdentify, recommend and support new marketing channels and opportunities for the credit card program and other partnersDevelop and coordinate internal communications and incentives to increase employee awareness of the co-branded credit card, including internal acquisition incentives (call center and inflight promotions) Maintain program project list to effectively execute and track status of projects, campaigns, and events to ensure that marketing efforts support specific forecasts and goalsManage the approval process of all co-branded card communication materials from both Frontier and the card issuerOversee production and printing of physical marketing and support materials while ensuring on-time distribution of these materials via comat or other shipping methodsSupport other Loyalty Marketing initiatives as neededQualifications
Bachelor’s degree with emphasis in marketing or equivalent area of study2-5 years in sales, marketing and / or communications or related fieldKnowledge of airline and credit card marketing, as well as frequent flyer program rules and proceduresAdvanced Excel and PowerPoint for analytics and presentationsFamiliarity with HTML, SQL or JSON coding preferredAbility to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlinesMust have good attention to detail for copy proofing / editingExceptional presentation and oral communication skillsExceptional writing and copy editing skillsAbility to work collaboratively with other departments, partners and staffAbility to manage multiple contractors / trainersStrong corporate vendor development and relationship building skillsAbility to travel 50% of timeKnowledge, Skills and Abilities
Comfortable receiving feedback and quickly change course based on business needsTeam player who can work collaboratively with other departments, partners and marketersMust have excellent communication and interpersonal skillsMust be self-motivated, self-starter, have a sense of urgency and extremely well-organizedAbility to work with minimum supervision in a collaborative team environmentMicrosoft office product skills including Excel and PowerPointAbility to meet deadlines while working in a fast-paced, changing environmentMust exercise sound business judgment and handle confidential information with sensitivityMust be a team player with ability to work on several projects at a timeMust be comfortable working around the airports both above and under wing when neededEquipment Operated
Standard office equipment, including PC, copier, fax machine, printer
Work Environment
Typical office environment, adequately heated and cooled
Physical Effort
Generally, not required.
Supervision Received
Considerable Latitude : The incumbent establishes methods and procedures for attaining specific goals and objectives, and receives guidance in terms of broad goals. Only the final results of work are typically reviewed.
Positions Supervised
Does not supervise resources.
Salary Range : $58,394 - $77,508
Please note : this posting will close on or before 1 / 16 / 24
Salary : $58,394 - $77,508
