What are the responsibilities and job description for the Salesforce Marketing Cloud Specialist position at Frontier Credit Union?
Position Overview :
The Salesforce Marketing Cloud Specialist will play a pivotal role in developing and executing targeted email marketing strategies to enhance lead conversion and increase member engagement. This position is integral in crafting personalized customer journeys and optimizing automated communication channels, effectively engaging both current and potential members. By leveraging the capabilities of Marketing Cloud, the Specialist will focus on driving conversions and fostering long-term membership loyalty through innovative and data-driven marketing initiatives.
Working remote or in a hybrid capacity is possible at managements discretion - Candidate must reside in the State of Idaho. Some travel may be required.
Essential Functions :
- Develop and execute targeted email marketing campaigns within Salesforce Marketing Cloud, focusing on customer journey optimization and analytics reporting.
- Analyze campaign performance data to refine email marketing strategies aimed at driving conversions, attracting new leads, and enhancing member loyalty through effective cross-selling.
- Monitor campaign performance with detailed tracking of key performance indicators (KPIs), including impressions, clicks, web visitors, and revenue-generating activities.
- Closely work with cross-functional teams to ensure marketing strategies are aligned with business goals and meet customer needs, fostering collaboration for cohesive execution.
- Stay informed about the latest trends and best practices in demand generation, email marketing, and digital marketing technologies to enhance campaign effectiveness.
- Create and implement demand generation plans that align with organizational objectives, utilizing insights to understand members, products, and the buyer's journey.
- Collaborate with the marketing team to design optimal customer journeys, including implementation of copywriting, branding, and content development.
- Present campaign results and obtain buy-in from upper management, ensuring transparency and alignment with business objectives.
- Evaluate and maintain marketing databases and software to ensure optimal usability and effectiveness.
- Create and analyze customer personas to address specific needs and preferences, enhancing targeted marketing efforts.
- Leverage marketing automation tools to streamline email marketing campaigns and improve efficiency.
- Provide exceptional service to internal and external members, ensuring a positive experience throughout the engagement process.
- Understand and comply with all Credit Union Policies and Procedures, State and Federal laws and regulations, as well as Bank Secrecy Act (BSA) requirements.
- Complete other assigned responsibilities that align with the position.
- While email marketing will be the primary focus of this role, other demand generation tasks and responsibilities may be assigned as needed to support the overall marketing strategy of Frontier Credit Union.
Requirements
Qualifications / Skills :
Physical Requirements :
Bend, sit, or stand to perform primarily sedentary work with limited physical exertion; occasional lifting of up to 20 lbs. Operate routine office equipment including computer terminals, keyboards, telephones, copiers, and calculators. Work on computer for up to 8 hours per day. Some locations may require ability to climb or descend stairs with minimal assistance in emergency situations.
