What are the responsibilities and job description for the Marketing Manager position at Frontier Direct Care?

Job Description

Description :

The Marketing Manager is a key Marketing team member who helps us tell the Frontier Direct Care story. You'll be responsible for developing B2B (and some B2B2C) messaging and designs, executing campaigns, materials and resources, and reporting on our outcomes. You’ll successfully work with various platforms and tools, including, HubSpot, Canva, LinkedIn, Facebook and more. You'll partner with internal stakeholders, and will contribute to initiatives that enhance brand visibility, engage target audiences and support business growth.

You're a doer with a creative mind to help us tell the brand’s story. You're highly organized, detail-oriented and thrive in a collaborative environment. You'll manage numerous projects and tasks while maintaining high-quality output.

What you’ll be doing

Develop and maintain consistent content / messaging to support collateral, advertising, website, email, social, blog, event and public relations activities.
Develop visually compelling collateral (flyers, brochures and case studies).
Create, send and track email campaigns using HubSpot.
Coordinate activities and support plans for in-person and web-based events.
Help manage and support the company website and digital assets.
Manage multiple social networks and improve overall social media presence.
Ensure all messaging, designs and outputs are aligned with the brand's visual identity and messaging guidelines.
Manage Marketing assets, ensuring they are easily accessible and updated for internal and external use.
Help enable sales with the development of custom campaigns and resources.
Collaborate with stakeholders to execute innovative campaigns to increase brand awareness and engagement.
Stay informed on Marketing trends, incorporating relevant concepts to enhance brand aesthetics.
Be a primary advocate for the brand.

Requirements : Sound Like You?

Bachelor’s degree in marketing, communications, or a related field preferred.

Minimum 2 years of hands-on marketing experience in B2B, B2C, and / or B2B2C environments.

Minimum of 1 year of experience using HubSpot.

Healthcare industry experience, preferred.

Demonstrated ability to create compelling content, including blogs, email campaigns, and social media posts.

Exceptional written and verbal communication skills, with the ability to adapt messaging and respond promptly.

Strong organizational and time management skills to manage multiple deadlines while maintaining strategic focus.

The ability to work independently and take initiative.

BENEFITS

Taking Care of You Now and Your Future

Medical, dental, and vision insurance

Frontier Membership for you and your immediate family

Voluntary insurance : short-term disability, long-term disability, life insurance, and other supplemental insurances

401(k) plan : Free access to financial wellness platforms that provide financial advisors personal finance tools

Generous Time Off

Enjoy our generous and flexible Paid Time Off (PTO) policy, with our amazing team members taking an average of 20 days per year. Within this benefit, we include up to 5 unplanned days off per year

9 additional company holidays

Generous parental leave policies

Investing in Your Growth

Mental health matters - access to employee assistance program with licensed professional counselor

Frontier Connects program (Onboarding, Mentorship and Leadership Programs) to help build your best self right here at Frontier

At Frontier Health, we value diversity. We are an equal opportunity employer : we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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