Community Liaison

JOB RESPONSIBILITIES :

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Contacts prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
• Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Documents all physician office visits, referral source visits, follow up, phone calls and gifts.
• Ensures all communications, messaging and branding is aligned with the Custom Care Home Health culture.
• Builds and monitors community, customer, and payer and patient perceptions of Custom Care Home Health has a high-quality provider of services.
• Strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Home Health, Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Custom Care Home Health.
• Monitors and reports cost effectiveness of marketing efforts.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http : / / www.pennantgroup.com.