Ecommerce Specialist

SUMMARY

Responsible for managing and producing high-quality content for product pages and landing pages across our ecommerce platforms, including Amazon, Walmart, iHerb, our owned websites and others. Primary focus will be to create compelling product descriptions, optimize content for search engines, and ensure that all listings are up-to-date, accurate, and aligned with our brand's voice and standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Copy Writing: Write, edit, and maintain product page content, including titles, bullet points, product descriptions, and additional copy that enhances the customer experience.
• SEO Optimization: Conduct keyword research and implement SEO best practices to optimize product listings for search engines, ensuring higher visibility and conversion rates.
• Product Data Management: Upload and manage product listings across various ecommerce platforms, ensuring all data is accurate and up to date.
• Performance Analysis: Benchmark, monitor, and analyze the performance of product pages, using insights to refine and improve content strategy.
• Collaboration: Work closely with the marketing, design, and product teams to adhere to brand voice and tone that aligns product page content with overall marketing campaigns and brand messaging.
• Competitor Analysis: Stay informed on industry trends and competitor strategies to maintain a competitive edge in product page optimization.
• Compliance: Ensure all product listings comply with platform guidelines and legal requirements.
• Ensure all new products, both branded and OPPs, are launched with optimized product pages and supporting assets
• Lead organic social strategy and content production for ecommerce owned channels

SUPERVISORY RESPONSIBILITIES

There are no supervisory duties with this position.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategic:

• Demonstrated understanding of translating analysis into strategy and tactics
• Excellent copywriting skills with the ability to craft engaging, persuasive, and SEO-optimized content.
• Familiarity with SEO techniques, including keyword research, on-page optimization, and analytics.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with A/B testing and performance optimization.
• Experience in graphic design or familiarity with design tools.
• Experience working with external marketing agencies to increase ad performance

Platform:

• Strong experience advertising on 3P platforms (Amazon, Walmart, Ebay, TikTok)
• Experience with Ecommerce and Content Management platforms (Drupal, Magento, Shopify, Wordpress), with a strong portfolio of product page listings
• Experience working within digital advertising platforms (Google Ads, Microsoft Ads, Meta Ads, Amazon Ads)
• Experience with web analytics tools (Google Analytics, Looker (Google Data Studio), platform-specific analytics packages)
• Experience with advanced marketing performance tools (SEMRush, Moz)
• Experience working with site search platforms (Algolia, Bloomreach, Klevu)

EDUCATION and/or EXPERIENCE

• Bachelor's degree (B.A.) in business, Communications, Advertising, Business, or related field from four-year college or university
• 2 to 4 years managing content and product listings

LANGUAGE SKILLS

Ability to read, analyze, and interpret such items as general business periodicals, professional journals, technical procedures, or simple governmental regulations. Ability to write reports, business correspondence, or procedure manuals. Ability to effectively present information and respond to questions where a certain degree of tact and discretion is needed.

QUANTITATIVE SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret graphs.

OTHER SKILLS AND ABILITIES

• Microsoft Office, Content Management Applications, HTML coding, Adobe Acrobat
• Excellent leadership, communication, organizational and project management skills.
• Ability to manage multiple projects.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands and/or fingers to type, handle, or feel; and talk or hear.  The employee frequently is required to view a computer monitor or video display.  The employee is occasionally required to stand and walk.

Specific vision abilities required by this job include close vision and color vision, necessary for the evaluation of advertising, labeling and other design projects.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.