What are the responsibilities and job description for the Marketing Manager position at FTE Performance Consulting?
About Us
FTE Performance Consulting is a leading boutique consulting firm dedicated to driving efficiency and performance for our diverse clientele. As we continue to experience rapid growth, we are seeking a results-driven Marketing Manager to join our team. This role will play a key part in shaping and executing FTE’s marketing strategy, enhancing our brand presence, and driving client engagement through strategic marketing initiatives.
We are looking for a go-getter who thrives in a fast-paced environment, balancing strategic planning with hands-on execution. The ideal candidate will have a strong background in digital marketing, event planning, and communications, with the ability to manage and execute impactful marketing campaigns across various channels. Our compensation package includes a competitive base salary with potential for bonuses based on performance.
Job Overview
The Marketing Manager will be responsible for implementing bold and innovative marketing techniques that attract new business opportunities, captivate audiences, and position FTE as an industry leader. This role requires a creative powerhouse who can craft compelling messaging, drive engagement, and ensure a consistent and impactful external presence that sets FTE apart from the competition.
This role requires a dynamic individual who can balance high-level strategy with detailed execution, ensuring that marketing initiatives align with FTE Performance Consulting’s business objectives.
Reporting directly to the VP of Sales & Marketing, the Marketing Manager will be responsible for managing the annual marketing budget, developing promotional messaging, and working with the FTE Core Team and third parties.
Key Responsibilities
Marketing Strategy & Execution
- Support the development and implementation of comprehensive marketing strategies to enhance brand awareness and drive lead generation.
- Plan and execute multi-channel marketing campaigns, including social media, digital advertising, email marketing, and traditional media.
- Ensure all marketing initiatives align with FTE’s strategic goals and brand guidelines.
Communications & Content Management
- Oversee both external and internal communications, including newsletters, press releases, and video content.
- Manage and create content for various platforms, ensuring engaging and consistent messaging.
Event Planning & Organization
- Lead the planning and execution of events, conferences, and networking opportunities to strengthen brand visibility.
- Manage event logistics, vendor relationships, and promotional activities to ensure successful execution.
Marketing Budget & Performance Analysis
- Manage the annual marketing budget, ensuring effective allocation of funds and cost efficiency.
- Track, analyze, and report on the performance of marketing strategies, using data-driven insights to optimize campaigns.
Technology & Marketing Solutions
- Utilize marketing software solutions to enhance campaign targeting and customer insights.
- Stay updated on the latest marketing trends and tools to ensure innovative and effective strategies.
Collaboration with Consulting Teams
- Work closely with consulting teams to align marketing efforts with service offerings and client engagement strategies.
- Support thought leadership initiatives by developing whitepapers, case studies, and industry insights.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5-7 years of experience in marketing, with at least two career roles demonstrating career progression.
- Proven expertise in digital marketing, social media strategy, and content creation.
- Strong experience in event planning and execution.
- Ability to oversee internal teams while working hands-on in campaign development and execution.
- Proficiency in marketing software solutions and analytics tools (Google Analytics, CRM platforms, social media analytics, etc.).
- A self-starter with a go-getter attitude, capable of both strategic planning and tactical execution.
- Excellent written and verbal communication skill
- 30% Travel Requirements
What We Offer
- Competitive salary and performance-based incentives.
- Career growth and professional development opportunities.
- A collaborative, high-performance work environment.
- Opportunities to work with top industry leaders and innovators.
