What are the responsibilities and job description for the Content Writer position at FTL Finance?
Since 1996, FTL Finance has specialized in financing for residential HVAC and other home improvement projects. Based in the heart of Missouri, we take pride in empowering thousands of hardworking contractors nationwide to elevate their businesses and increase sales. At FTL Finance, our mission to make home improvement easier on everyone is demonstrated in our dedicated support teams, robust digital tools, and programs to help homeowners with all types of credit.
Join FTL Finance, where your creativity and passion for engaging audiences will thrive in an environment that fosters growth, innovation, and success. Be part of a team that makes a real difference in the lives of contractors and homeowners across the nation!
As our Content Writer, you will create compelling, high-value content that engages our audiences and supports our marketing and sales efforts. This role focuses on writing blog posts, email copy, e-books, and other marketing materials that align with our inbound marketing strategy and SEO best practices.
The ideal candidate is a skilled and imaginative writer with an eye for detail. Please submit up to three writing samples of your best work (portfolio or links to published articles) along with your application.
What You'll Do:
- Collaborate with the Content Manager to build editorial calendars and develop content that supports brand awareness, lead generation, and customer retention
- Conduct research to produce credible, informative content that effectively engages our audiences
- Prepare well-structured drafts that adhere to our brand voice and content guidelines
- Edit and proofread written content pieces before publication
- Work with the Digital Marketing Specialist to incorporate targeted keywords and optimize content for search
- Track content performance and adjust strategies based on engagement and conversion data
- Enhance job knowledge through educational opportunities and reading trade publications
- Stay up to date on industry trends to support content development, identify gaps in content, and recommend new topics
What You'll Bring:
- Bachelor’s Degree in Business, Marketing, or related field
- 2-4 years of content writing experience, preferably in B2B industries
- Ability to write clear, concise, and educational content in a variety of formats
- Strong understanding of SEO best practices and how content impacts search visibility
- Experience with content management systems (CMS) and basic formatting for web publishing
- Strong research skills to create authoritative, value-driven content
- Excellent writing, editing, and research skills
- Strategic thinker and creative problem solver
- Strong time management skills, ability to prioritize
- Highly organized and self-motivated
- Sharp eye for detail
- Drive to improve and elevate existing marketing efforts
- Collaborative spirit, ability to quickly build rapport
What You'll Get:
- A dynamic, fast-paced, fun and inclusive work environment (with always-stocked snacks and beverages!)
- Annual company parties and fun team events
- Growth and development opportunities
- Hybrid work arrangement (3 days in-office/2 days remote)
- Monthly team celebrations and luncheons
- Excellent offerings under our group benefit plans for medical, dental, vision, FSA, etc.!
- 401K plan with a company match of up to 4%!
- Generous Paid Time Off (PTO) plus 12 paid holidays
