What are the responsibilities and job description for the Director of Marketing position at FTS Inc?
Objective:
We are seeking a strategic and innovative Director of Marketing to oversee and lead the marketing efforts across various regions, with a particular focus on opening and growing the Atlanta marketplace. This is a high-level corporate role, primarily responsible for leading Atlanta marketing initiatives, managing regional marketing teams, and ensuring alignment of all marketing strategies with company goals.
Key Responsibilities:
- Lead Atlanta Marketing Initiatives: Establish and drive marketing efforts in the ATL area.
- Oversee Regional Teams: Manage and guide marketing teams across multiple divisions, ensuring consistent messaging and strategy alignment across regions.
- Team Leadership: Supervise a small team to ensure the effective execution of marketing initiatives.
- Digital & Social Media Strategy: Ensure all digital content and social media strategies align with company objectives and represent the brand effectively.
- Collaboration: Direct and collaborate with online sales counselors to enhance the effectiveness of marketing efforts and sales conversion.
- Travel: Limited travel required, approximately once per quarter to oversee regional marketing operations in the other markets.
Skills & Experience Required:
- Digital Marketing Expertise: Proven proficiency in digital marketing, social media management, and content creation.
- Creative Software Proficiency: Strong skills in Adobe Creative Suite and Canva for developing engaging marketing content.
- Homebuilding Industry Experience: Ideal candidates will have 3-5 years of marketing experience, with 5 years specifically in the homebuilding industry.
- Experience in Adjacent Industries: Experience in marketing for master-planned communities or similar industries is a plus.
- Educational Background: A 4-year degree in Marketing, Communications, or a related field is preferred.
- Leadership & Collaboration Skills: Ability to manage, collaborate, and lead cross-functional teams to achieve marketing objectives.
Work Environment:
- Full-time, in-office position based in Cumming, GA.
- Reports directly to the VP of Sales.
If you are a dynamic, results-driven marketing professional looking to take on a leadership role in a growing and evolving industry, we encourage you to apply for this exciting opportunity to shape the future of marketing for our homebuilding company!
Job Type: Full-time
Pay: $100,000.00 - $115,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- Cumming, GA 30041: Relocate before starting work (Required)
Work Location: In person
Salary : $100,000 - $115,000