Acquisition Marketing Manager

Acquisition Marketing Manager

Fuel Meals is a growing, well capitalized food-tech business that is looking for an Acquisition Marketing expert with 5 years in online paid media marketing. Experience should include, but not limited to, Meta, Google, Bing & Tik Tok.

You are a great fit for this role if you are technical in your approach and results oriented. You can expect to work directly with the CEO (10 years in food-tech) and Acquisition Marketing Manager (10 years in digital marketing and paid media) in a performance-focused environment.

This is an early-stage role and one that has significant upside in the short term. If you are looking for an exciting new adventure and the ability to get on board an early stage growing company, you have come to the right place!

Acquisition Marketing Manager Responsibilities Include:

- Analyzing our brand positioning and consumer insights

- Launching and optimizing PPC campaigns

- Tracking KPIs and producing useful reports for management and review

Job brief

We are looking for an experienced Acquisition Marketing Manager to manage and scale our PPC campaigns and Paid Search budgets. In this role you should be well versed in FB Ads Manager and Google Ads platforms as well as GA4 and Looker Studio.

Our ideal candidate is technical, and results oriented with a background in computer science, engineering, or mathematics. You’ll work directly with our Head of Growth and CEO to maximize Paid media and PPC efficiency.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment and scalability.

If you’re technically obsessed, possess a strategic mind and have experience in implementing multi-channel paid media campaigns, you would be a perfect fit for this position!

Responsibilities

- Participate in budgeting and strategizing for optimal Paid Media and Paid search campaigns.

- Launch and optimize various PPC & PM campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Monitor and adjust budgets to ensure CPA efficiency and maximize growth

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Keep abreast of Paid Media, PPC and SEM trends

Requirements and skills

- Proven experience as a PPC Manager or Acquisition Marketing Specialist

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing) is required

- Working knowledge of analytics tools (GA4, Looker, Tableau, WebTrends etc.)

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking with strong math skills

- AdWords certification is a plus