Manager, Tasting Room Wine & Events

Location

Onsite - Dallas, TX

Reports To

Director, Product Education & Subscriptions

Overview

Full Glass Wine (FGW) is a venture-backed brand acquisition and management firm focused on rapidly acquiring direct-to-consumer (“DTC”) wine companies to build a multi-brand wine marketplace. We are revolutionizing the DTC wine industry with a focus on leveraging strategic investments to drive growth and operational efficiency, ensuring each brand reaches its full potential while maintaining its unique identity.

Our Scout & Cellar division focuses on developing clean-crafted wines (free of pesticides, artificial ingredients and added sugar) to bring the best to your bottle. As a certified B-Corp., Scout & Cellar has built an unwavering commitment to sustainability, ethical practices and targeted a journey to net zero. We are looking for individuals who can carry this torch in everything we do.

The Manager, Tasting Room & Field Events is responsible for supporting the local Tasting Room to ensure an exceptional customer experience as well as managing our in-person events with our sales leaders. This individual will be responsible for coordinating all aspects of field events - from booking and logistics to set up and execution - while also leading front-of-house operations at the Tasting Room. The ideal candidate is a highly organized and detail-oriented professional with strong project management, hospitality, and administrative skills. They should be a self-starter who thrives in a fast-paced environment, possesses strong negotiation skills, and is comfortable managing budgets while driving ROI for event and tasting room initiatives.

Oversight And Responsibilities

• Event Planning & Coordination
• Plan, coordinate, and execute all in-person events, ensuring smooth logistics, contracting, and scheduling.
• Oversee event setup, including venue layout, product needs, and staffing to ensure a seamless and engaging experience.
• Manage communication and relationships with event partners, vendors, and contractors.
• Collaborate with the marketing and sales teams to develop event collateral and promotional materials.
• Develop post-event recaps, analyzing event performance and ROI to inform future strategies.
• Event Revenue Generation
• Build partnerships with local businesses and community leaders to drive awareness of Tasting Room event capabilities.
• Lead outreach efforts to increase local visibility and engagement for the Tasting Room.
• Collaborate with Scout & Cellar consultants to identify and secure event opportunities and referrals.
• Support the development and execution of new event concepts across the company to drive revenue and brand loyalty.
• Customer Experience & Hospitality
• Serve as the front-of-house leader at the Tasting Room, ensuring an elevated customer experience.
• Assist customers with retail purchases, providing recommendations and product insights.
• Pour and educate guests on wine selections by the glass and in curated flight experiences.
• Lead engaging and creative themed events at the Tasting Room to attract and retain local clientele.
• Develop relationships with local non-profits to explore sponsorship and event partnership opportunities.
• Tasting Room Organization & Sales
• Work closely with the Tasting Room Operations Manager to implement an effective retail stocking strategy.
• Maintain visually appealing product displays and ensure optimal inventory levels to meet customer demand.
• Strategize front-of-house layouts to create a welcoming and shoppable environment that enhances the customer journey.
• Monitor Tasting Room sales performance and identify opportunities for growth and increased engagement.

Requirements

• Bachelor’s Degree in Business Administration, Hospitality is required.
• 3-5 years of experience in event planning, with both virtual and live event planning experience being essential.
• Wine industry experience is required.
• Strong understanding of wine, with the ability to educate customers and lead tasting experiences.
• Exceptional negotiation skills with a track record of managing large event budgets and driving ROI.
• Solid experience in managing large event budgets.
• Experience working with third-party event planning companies is preferred but not required.
• Direct selling experience is preferred but not required.
• Proficient in IT tools including Microsoft Word, Excel, Outlook, and other cloud-based software platforms.
• Exceptional organizational and administrative skills, with the ability to work under pressure and meet deadlines.
• Strong interpersonal skills, a high level of energy, an outgoing personality, and a positive outlook.
• Excellent written and verbal communication skills.
• Confident in negotiating terms of hospitality contracts.
• Strong analytical skills.
• Ability to adapt to a fast-paced, ever-changing environment and maintain composure in highly escalated situations.
• Ability to manage and execute multiple projects in a dynamic environment.
• Availability for travel and after-hours event coordination as needed.
• Must be able to lift 50 lbs