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Senior Account Executive/Associate Director, Beauty & Lifestyle - Strategic Communications

Full Picture
New York, NY Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/9/2025

Description :

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OPEN POSITION

Senior Account Executive / Associate Director, Beauty - Strategic Communications

REPORTS TO

Director, Beauty - Strategic Communications

THE COMPANY

Full Picture is an award-winning, bi-coastal agency with a team of highly creative individuals who live and work at the crossroads of fashion, beauty, entertainment, and technology. As an agency, we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.

OVERVIEW

The Senior Account Executive or Associate Director position works closely with the Director and leads media and influencer outreach across the company’s beauty division. The ideal candidate has a strong track record of securing top-tier placements and fostering relationships with influencers as well as help ideate across big brainstorms and client strategy.The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful and efficient —is crucial to this role.It is also required that candidates hold a keen interest in the beauty / wellness / lifestyle industry in which this position centrally operates.

Skills & Responsibilities

  • Assign, supervise, and manage the activities of a beauty public relations account team
  • Conceptualize and execute strategic communication plans across clients
  • Able to lead, encourage, mentor, and develop junior staff members
  • Effective organizational and project management skills
  • Proven ability to work well under pressure with tight deadlines
  • Plan and lead brainstorms with staff
  • Excellent verbal, written, presentation, organizational and follow-up skills a must
  • Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials
  • Possess knowledge of the beauty industry and popular culture
  • Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
  • Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities
  • Effective client communication
  • Create and implement proactive and targeted press campaigns
  • Participate in meetings with potential new business clients and create proposals for these opportunities

Qualities & Characteristics

  • Passionate about the beauty industry
  • Inquisitive about media & industry trends
  • Embrace and embody Full Picture Values, defined as :

  • EXCELLENCE Doing high quality work; being organized, buttoned up and attentive to detail; building revenue; always learning & improving (even if this means stepping outside your comfort zone).
  • INTEGRITY Treating clients, partners and colleagues with respect; taking the high road; doing the right thing; say it in the room or don’t say it at all.
  • CREATIVITY Pushing the boundaries / status quo; finding the new and most unique way to do things.
  • SERVICE Responding to colleagues and clients in a timely fashion; communicating quickly and clearly; operating with extreme professionalism; doing the one extra thing; always thinking about how to make the sale (whether to a current or future client).
  • OPTIMISM Being positive and enthusiastic even when things are difficult; finding the “and” and the “yes”; looking for the solution.
  • The Spirit of Full Picture

    We take great pride in everything we do to nurture the well-being of our employees - from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities. We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.

    Company Benefits & Programs

    Full time team members are eligible for the following :

  • Comprehensive medical benefits including health, dental and vision coverage
  • Remote-friendly, hybrid work model with offices in New York and LA
  • PTO plan that varies by level and tenure
  • Designated days off for mental health and wellness
  • 401(K) plan
  • Quarterly Company outings and team activities designed to promote knowledge and connectivity
  • Full Picture University (FPU) and CEO master classes to fuel professional growth and development
  • Mentorship from seasoned industry experts
  • How to Apply

    No phone calls please.

    Requirements :

    Required Experience & Relationships

  • Minimum 6-8 years in public relations with agency experience required
  • Minimum three years in beauty (cosmetics, skincare, fragrance, or hair care) with current knowledge of brands and key players
  • Minimum two years client management experience
  • Hands-on experience writing clear, interesting, effective press releases, media alerts, press pitches, and other materials
  • Strong and current understanding of social media platforms and an ability to increase brand awareness and generate press through this landscape
  • Established relationships with long lead, short lead and online editors in beauty and lifestyle sectors
  • Established relationships with beauty, wellness, lifestyle and fashion influencers
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