What are the responsibilities and job description for the Head of Marketing position at Fullsteam?
It's fun to work in a company where people truly BELIEVE in what they're doing!
Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
Founded in 2015 by former Google leaders, Boulder, CO based Arryved, Inc., part of the Fullsteam organization, is a point-of-service based software company specializing in the craft food and beverage service industry: breweries, brewpubs, pizzerias, cideries, entertainment venues, distilleries, wineries, and non-brewery taprooms. In five short years we’ve grown from being an idea on a taproom coaster, to a revered platform serving hundreds of thriving businesses. We’re a team of tech geeks with relentless passion for, and extensive experience in, the craft food and beverage industry as both employees and consumers. Our goal is simple: deliver a flexible, reliable, team-centric platform that puts service first in every way. Remove the archaic Point-of-sale terminal and integrate a mobile POS with contactless payments and ordering, ecommerce, state of the art data and reporting, and excellent customer support with simple, reliable pricing.
Job Summary:
As Head of Marketing, you’ll be responsible for developing and leading the marketing strategy at Arryved. This role combines strategic vision along with hands-on execution. In this role, you will manage all aspects of our marketing efforts, including building comprehensive strategies, mentoring a small team, and ensuring alignment with company objectives to support growth. The ideal candidate has a strong track record of designing and executing marketing strategies that build brand awareness, engage target audiences, and generate qualified leads. You will collaborate closely with the CEO of Arryved and other stakeholders to contribute to the company’s success and its mission to help craft breweries deliver exceptional customer experiences.
Primary Responsibilities:
- Manage and mentor a small but growing marketing team, fostering a collaborative and high-performance culture.
- Craft the company marketing strategy encompassing branding, lead generation, and market positioning to drive growth.
- Prepare and oversee annual marketing budgets
- Participate in the quarterly and annual planning of company objectives
- Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and initiatives.
- Regularly report on marketing performance, providing insights and recommendations to optimize results.
- Monitor industry trends, competitor activities, and market dynamics to inform marketing strategies.
- Ensure brand consistency across all channels, including campaigns, events and trade shows, digital platforms, and promotional materials.
- Work closely with the sales team to align marketing efforts with revenue goals and sales targets.
- Manage and mentor the marketing team, fostering a collaborative and high-performance culture.
- Lead our events strategy
Skills & Competencies:
- Demonstrated experience in managing and mentoring small teams.
- Expertise in developing and executing comprehensive marketing strategies.
- Strong analytical skills, with the ability to prioritize and adapt in a fast-paced environment.
- Excellent communication and interpersonal skills, with experience working across organizational levels.
- Expertise leading performance marketing teams and/or agencies
Minimum Qualifications:
- A minimum of 4-6 years of marketing experience preferably within SaaS organizations leading a marketing team
- The ability to travel as required by business needs.
- A bachelor's degree in Marketing, Business Administration, or a related field
- Proven success in a senior marketing leadership role, preferably within a B2B SaaS or technology environment
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.
