What are the responsibilities and job description for the Paid Search Manager position at Fun Town RV?
This role requires expertise in managing paid search efforts for a dealership group with over 25 locations, making multi-location paid search management an essential skill.
Key Responsibilities:
Qualifications:
We offer a competitive salary and an excellent benefit package including:
Key Responsibilities:
- Paid Search Campaign Management:
- Develop, manage, and optimize PPC campaigns on Google Ads and Bing Ads
- Conduct thorough keyword research and audience targeting to maximize ad performance
- Monitor and adjust bids, budgets, and strategies to achieve KPIs
- Social Media Advertising:
- Strategize and execute ad campaigns on META/Facebook Ads Manager and TikTok Ads platforms
- Create compelling ad creatives and copy in collaboration with the creative team
- Analyze and report on the performance of social media ad campaigns
- Digital and OTT Advertising:
- Plan and implement campaigns on digital and OTT platforms to drive awareness and engagement
- Leverage data to target audiences effectively and optimize video and display ad performance
- Retargeting and Geo-Fencing:
- Develop retargeting campaigns to re-engage potential customers and drive conversions
- Implement geo-fencing strategies to target audiences based on precise geographic locations
- Data Analysis and Reporting:
- Track and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI
- Generate regular performance reports and provide actionable insights for continuous improvement
- Budget Management:
- Allocate and manage budgets across multiple platforms to ensure cost-effectiveness
- Forecast and recommend budget adjustments based on campaign performance
- Collaboration and Innovation:
- Work closely with the content, creative, and analytics teams to develop cohesive marketing strategies
- Stay updated on industry trends, emerging platforms, and new advertising technologies
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field
- 3-5 years of hands-on experience managing paid search and digital advertising campaigns
- Proven expertise in Google Ads, Bing Ads, META/Facebook Ads Manager, TikTok Ads, and other relevant platforms
- Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, or similar
- Experience with programmatic advertising, retargeting, and geo-fencing technologies
- Excellent communication and organizational skills
- Ability to multitask and prioritize in a fast-paced environment
- Certification in Google Ads and META Ads Manager is a plus
We offer a competitive salary and an excellent benefit package including:
- Major Medical-Dental-Vision Insurance
- Life Insurance
- Paid Vacation
- Paid Holidays
- 401K (profit sharing)
- Christmas Savings Plan
- Employee Discounts in Company Store
