What are the responsibilities and job description for the Lead Media Buyer position at Function Health?
Company Overview : Function was founded with a singular focus : empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024 and is venture-backed by Andreessen Horowitz (a16z). 130,000 members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health and have a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment where, every day, we are building the future.
Role Overview : The Lead Media Buyer is responsible for executing and scaling performance-driven paid acquisition campaigns across Meta, Google, TikTok, and emerging channels. You will play a critical role in daily campaign management, bid strategy optimization, audience segmentation, and budget allocation to maximize efficiency and scale user growth. This role requires deep expertise in platform mechanics, hands-on campaign execution, and data-driven decision-making.
Key Responsibilities :
- Set up, launch, and manage high-budget paid acquisition campaigns across Meta, Google, TikTok, YouTube, and other digital channels.
- Implement bidding strategies, audience refinements, and funnel optimizations to maximize acquisition and minimize CPA.
- Integrate and activate innovative data strategies to enhance retargeting, lookalike modeling, and conversion tracking.
- Implement automation tools, scripts, and AI-driven optimizations to improve ad delivery and budget management.
- Ensure creative testing insights and partnerships are integrated into paid campaigns.
- Regularly analyze media performance, adjust strategies, and present findings to stakeholders across the company.
- Stay ahead of ad platform algorithm updates, policy changes, and new media buying opportunities.
Qualifications :
To be a strong fit you also need :
While the core competencies are essential, we highly value individuals with start-up experience, especially former founders or early hires. This experience indicates a versatile skill set and an ability to thrive in fast-paced, evolving environments.
Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
What is Function’s approach to remote work? Function is 100% remote across the United States, from Austin to New York to San Francisco. We meet up in person on occasion.
At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.
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